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TikTok

Brand Campaign Project Manager - TikTok Shop (Third Party Associate)

London, United KingdomOperationsPosted Aug 12, 2026

Apply on company site View full job

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

About the Role
As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for TikTok Shop brand campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact.

Key Responsibilities
- Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities.
- Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
- Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth.
- Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance.
- Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results.
- Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimization recommendations.
- Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency.
- Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments.
- Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programs, and platform commercial growth projects.

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Consulting, Business, E-commerce, Marketing, Finance or related fields.
- Over 2 years of experience in campaign management, project management, marketing, e-commerce, consulting, or a related field.
- Strong project management skills with a proven ability to lead cross-functional projects, manage multiple stakeholders, and deliver results in a fast-paced environment.
- Strong analytical thinking and structured problem-solving skills, with the ability to translate business objectives into actionable plans.
- Excellent communication, stakeholder management, and collaboration skills.
- Self-motivated, detail-oriented, adaptable, and results-driven, with a strong sense of ownership.

TPA Hiring Disclaimer (for TikTok roles)
''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Consulting, Business, E-commerce, Marketing, Finance or related fields.
- Over 2 years of experience in campaign management, project management, marketing, e-commerce, consulting, or a related field.
- Strong project management skills with a proven ability to lead cross-functional projects, manage multiple stakeholders, and deliver results in a fast-paced environment.
- Strong analytical thinking and structured problem-solving skills, with the ability to translate business objectives into actionable plans.
- Excellent communication, stakeholder management, and collaboration skills.
- Self-motivated, detail-oriented, adaptable, and results-driven, with a strong sense of ownership.

TPA Hiring Disclaimer (for TikTok roles)
''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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