10 jobs for "TikTok Shop - E-commerce Marketing Manager"

Responsibilities

About Us
The Global Business Solutions (GBS) team is responsible for driving advertising revenue growth for TikTok's business. Our team helps nurture and grow market accounts by providing high-touch client service, strategic consultation, and education on TikTok advertising products and solutions, supporting clients in achieving both performance and branding objectives. The team works closely with cross-functional partners to provide clients with the best solutions through product expertise, vertical insights, and business strategy.
The GBS - Fashion team works with leading brands across fashion, apparel, beauty-fashion lifestyle, accessories, footwear, luxury, sportswear, and related categories. We provide strategic consultation and advertising solutions spanning branding, performance marketing, e-commerce, TikTok Shop, web conversion, lead generation, and online-to-offline business objectives. By combining deep industry expertise with TikTok's innovative advertising and commerce products, we help fashion advertisers unlock sustainable business growth across TikTok and TikTok Shop.

Responsibilities
- Lead, coach, and develop a team of Brand Partnership Managers to achieve advertising revenue, client growth, and organizational objectives across the Fashion vertical in Thailand.
- Define and execute category growth strategies for Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, and related categories, identifying market opportunities and accelerating business expansion.
- Drive team performance through clear target setting, pipeline management, forecasting discipline, business reviews, and strong execution of revenue plans.
- Build and maintain senior-level relationships with advertisers, agencies, fashion brands, retailers, and key industry stakeholders to strengthen TikTok's market position.
- Partner with team members on strategic account planning, high-impact client engagements, annual business planning, and complex commercial opportunities.
- Establish strong partnerships with TikTok Shop leadership and cross-functional stakeholders to develop long-term Fashion category strategies, align monetization and commerce priorities, and accelerate growth across both advertising and commerce ecosystems.
- Drive adoption of TikTok's full advertising and commerce solutions, including Branding Ads, Performance Ads, TikTok Shop Ads, Search Ads, Measurement Solutions, Creative Solutions, and emerging products.
- Collaborate closely with cross-functional teams, including Client Solutions, Product Strategy & Operations, Measurement, Agency, Creative, Marketing, and TikTok Shop teams, to unlock business growth for fashion clients.
- Provide thought leadership on fashion industry trends, consumer behavior, creator commerce, media investment strategies, and digital transformation opportunities.
- Build a strong team culture focused on client impact, collaboration, accountability, ownership, and continuous development.
- Identify talent gaps, support hiring efforts, and develop succession planning within the team.

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
- 5+ years of experience in digital advertising, media, sales, marketing, business development, e-commerce, or related commercial functions.
- 3+ years of people management experience, with demonstrated success in leading high-performing commercial, advertising, or platform teams.
- Proven track record of consistently delivering revenue growth and exceeding business targets. Strong understanding of digital advertising, media planning, branding, performance marketing, e-commerce, TikTok Shop, and marketing measurement.
- Experience managing senior stakeholders, including C-level executives, agency leadership teams, and strategic brand partners.
- Strong analytical, strategic thinking, business planning, and commercial execution capabilities.
- Business proficiency in Thai and English is required, with the ability to engage senior stakeholders from local, regional, and international brands.

Preferred Qualifications
- Experience within Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, Retail, E-commerce, or related industries.
- Strong media and advertising background with experience across branding, performance, commerce, web conversion, creator marketing, and omnichannel marketing solutions.
- Experience working in leading digital platforms, media agencies, publishers, e-commerce platforms, consulting firms, or technology companies.
- Familiarity with TikTok's advertising ecosystem, TikTok Shop, creator commerce, and the broader digital media landscape in Thailand.
- Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment.
- Strong coaching and talent development capabilities with a passion for building high-performing teams.
- Entrepreneurial mindset with strong ownership, resilience, and execution capabilities.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
- 5+ years of experience in digital advertising, media, sales, marketing, business development, e-commerce, or related commercial functions.
- 3+ years of people management experience, with demonstrated success in leading high-performing commercial, advertising, or platform teams.
- Proven track record of consistently delivering revenue growth and exceeding business targets. Strong understanding of digital advertising, media planning, branding, performance marketing, e-commerce, TikTok Shop, and marketing measurement.
- Experience managing senior stakeholders, including C-level executives, agency leadership teams, and strategic brand partners.
- Strong analytical, strategic thinking, business planning, and commercial execution capabilities.
- Business proficiency in Thai and English is required, with the ability to engage senior stakeholders from local, regional, and international brands.

Preferred Qualifications
- Experience within Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, Retail, E-commerce, or related industries.
- Strong media and advertising background with experience across branding, performance, commerce, web conversion, creator marketing, and omnichannel marketing solutions.
- Experience working in leading digital platforms, media agencies, publishers, e-commerce platforms, consulting firms, or technology companies.
- Familiarity with TikTok's advertising ecosystem, TikTok Shop, creator commerce, and the broader digital media landscape in Thailand.
- Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment.
- Strong coaching and talent development capabilities with a passion for building high-performing teams.
- Entrepreneurial mindset with strong ownership, resilience, and execution capabilities.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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