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TikTok

Brand Partnerships Manager - CPG Care - New York - GBS

New YorkSales$116,572 – $174,858Posted 6 days ago

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Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.

The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, a strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.

Responsibilities:
- Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.
- Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.
- Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.
- Conduct regular business reviews and take a consultative, long-term approach to building productive client relationships, in collaboration with global sales teams, sales operations, and other key cross-functional stakeholders.
- Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
- Lead the account planning process that aligns brand and TikTok resources to maximize opportunities
- Grow revenue, educate, and lead strategic conversations with clients and navigate complex relationships

Qualifications

Minimum Qualifications:
- 5+ years of experience in media sales, digital marketing, brand advertising, and/or online advertising.
- Experience with digital media (i.e., Digital TV, CTV, OTT, social media, etc.)
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying

Preferred Qualifications:
- Track record of building compelling presentations leveraging industry and internal proof points
- Understanding of 1P and 3P Measurement capabilities and how to leverage each for your clients (BLS, SLS, Nielsen, Samba, etc.)
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker, strategist, and a team player and collaborator

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $116572 - $174858 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years of experience in media sales, digital marketing, brand advertising, and/or online advertising.
- Experience with digital media (i.e., Digital TV, CTV, OTT, social media, etc.)
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying

Preferred Qualifications:
- Track record of building compelling presentations leveraging industry and internal proof points
- Understanding of 1P and 3P Measurement capabilities and how to leverage each for your clients (BLS, SLS, Nielsen, Samba, etc.)
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker, strategist, and a team player and collaborator

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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