35 jobs for "Digital Product Manager Lead - PNC.com Digital Experience"

Responsibilities

We are looking for a Client Solutions Manager to support TikTok's Tourism book of business. In this role, you will partner with tourism boards, destination marketers, attractions, media agencies, and internal teams to develop advertising strategies that inspire travel and deliver measurable business results.

The ideal candidate has experience in digital advertising, media performance, or client consulting. They should understand how to translate destination priorities and traveler insights into effective full-funnel strategies, from building awareness and consideration to driving visits, bookings, and other conversion outcomes.

Key Responsibilities:
- Own strategic relationships with tourism advertisers, agencies, and senior stakeholders.
- Develop a deep understanding of each client's business objectives, priority destinations, source markets, target travelers, and seasonal calendar.
- Build account strategies that support destination campaigns, key travel periods, events, attractions, and visitor growth objectives.
- Translate client priorities into full-funnel TikTok solutions across awareness, consideration, and performance.
- Guide campaign planning and execution, including audience strategy, creative recommendations, optimization, and measurement.
- Analyze campaign and market data to identify performance trends, growth opportunities, and clear next steps.
- Lead regular business reviews and present recommendations that connect media performance with client outcomes.
- Advise clients on TikTok best practices, platform capabilities, creative effectiveness, signals, and measurement solutions.
- Partner with Sales, Creative, Product, Measurement, Solutions Engineering, and Operations teams to address client challenges and deliver against account plans.
- Identify opportunities to increase product adoption and unlock incremental investment.
- Maintain a strong understanding of travel trends, traveler behavior, competitive activity, and developments across the tourism sector.
- Represent the needs of tourism clients internally and contribute insights that help strengthen TikTok's solutions for the category.

Qualifications

Minimum Qualifications:
- Bachelor's degree in advertising, marketing, business, or a related field, or equivalent practical experience.
- 5+ years of experience in client solutions, account management, digital advertising, media, marketing, consulting, or tourism.
- Fluent verbal and written communication skills in English and Arabic due to the nature of the role working with Arabic speaking clients.
- Demonstrated experience managing complex client relationships and influencing senior stakeholders.
- Solid understanding of digital campaign planning, execution, optimization, and reporting.

Preferred Qualifications:
- Ability to interpret data and translate findings into practical business recommendations.
- Experience working across multiple teams and managing competing priorities in a fast-paced environment.
- Excellent presentation, communication, stakeholder management, and problem-solving skills.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree in advertising, marketing, business, or a related field, or equivalent practical experience.
- 5+ years of experience in client solutions, account management, digital advertising, media, marketing, consulting, or tourism.
- Fluent verbal and written communication skills in English and Arabic due to the nature of the role working with Arabic speaking clients.
- Demonstrated experience managing complex client relationships and influencing senior stakeholders.
- Solid understanding of digital campaign planning, execution, optimization, and reporting.

Preferred Qualifications:
- Ability to interpret data and translate findings into practical business recommendations.
- Experience working across multiple teams and managing competing priorities in a fast-paced environment.
- Excellent presentation, communication, stakeholder management, and problem-solving skills.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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