Job Description
Primary Function of Position:
The Area Sales Representative (ASR) is responsible for driving growth through the development of new da Vinci® Surgical System opportunities across Canada within an assigned territory. This role serves as Intuitive’s primary market development and capital sales resource, focused on identifying prospective hospitals, building awareness of the clinical and economic benefits of robotic-assisted surgery, and advancing healthcare organizations through the capital acquisition process.
The ASR develops regional market strategies that create demand for da Vinci Surgery throughout Canada, establishes executive and clinical advocacy, and leads complex sales efforts that result in new system placements and strategic growth opportunities. Success in this role requires strong business acumen, consultative selling skills, and the ability to influence stakeholders across provincial healthcare systems, hospital leadership, administration, and physician communities.
Roles & Responsibilities:
- Drive adoption of da Vinci® Surgery through the sale of new da Vinci Surgical Systems into targeted hospitals and health systems within an assigned geography
- Develop and execute regional market expansion strategies to increase awareness and adoption of da Vinci Surgery across Canada
- Develop and execute territory market development strategies designed to identify, qualify, and prioritize prospective capital opportunities
- Identify underserved geographic markets, health systems, and hospitals throughout Canada that represent new capital growth opportunities
- Generate awareness of robotic-assisted surgery and the value of da Vinci Surgery among hospital executives, physicians, and key healthcare stakeholders
- Build support from surgeons and hospital administration for da Vinci Surgery by developing strong advocacy networks and strategic relationships
- Establish and nurture relationships with service line leaders, and senior hospital administrators to advance strategic capital initiatives
- Build relationships with key provincial healthcare leaders, hospital executives, surgeons, and healthcare influencers to support robotic surgery program development
- Identify and develop surgeon champions who can advocate for the clinical and patient benefits of da Vinci robotic-assisted surgery
- Build multidisciplinary advocacy teams that support the evaluation and adoption of da Vinci technology
- Organize and manage the complete sales process from prospecting through capital approval and purchase execution
- Create compelling clinical, operational, and financial business cases that support capital investment decisions
- Analyze local market dynamics, competitive activity, referral patterns, and growth opportunities to inform territory strategy
- Partner with the Sales Director to develop and execute strategic plans for market expansion and long-term capital growth
- Collaborate with cross-functional teams to understand provincial funding environments, healthcare priorities, and market dynamics that influence capital investment decisions
- Effectively coordinate internal resources and stakeholders to support successful system evaluations and acquisition processes
- Resolve contractual issues and coordinate system installation upon purchase approval
- Represent Intuitive at national, regional, and local conferences, industry meetings, and educational events to increase awareness of da Vinci robotic-assisted surgery and Intuitive technologies
- Effectively manage the transition of the initial sale and system installation to the field sales team responsible for procedural growth and utilization
- Achieve quarterly and annual sales objectives
- Develop knowledge of primary operating room procedures, surgical service lines, hospital operations, and da Vinci robotic-assisted surgery applications
- Handle all communications, reporting requirements, and administrative follow-up activities associated with capital sales opportunities
Qualifications
Skills, Experience, Education, & Training
- Minimum of 5 years of sales experience; healthcare, medical device, or capital equipment sales experience strongly preferred
- Demonstrated success identifying, developing, and closing complex capital opportunities
- Proven ability to prospect, develop, and convert new business opportunities within assigned markets
- Experience engaging executive-level decision makers and navigating multifaceted purchasing processes
- Strong strategic planning, territory development, and opportunity management skills
- Knowledge of hospital operations, healthcare economics, and the operating room environment
- Proven successful track record in capital medical equipment sales or other complex healthcare technology sales
- Proven track record of achieving or exceeding sales objectives
- Excellent presentation, negotiation, and consultative selling skills
- Ability to build relationships across clinical, operational, and executive stakeholder groups
- Bachelor’s degree required
Additional Information
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.
Accommodation & Accessibility Notice:
Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at HRHelpNow@intusurg.com.
We provide market-competitive compensation packages, inclusive of base pay + commission, benefits, and equity. The on target earnings for this position are listed.
Company Description
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.
