388 jobs for "Product Marketing Manager"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Head of Client Solutions will be responsible for leading a team of individual contributors (Client Solutions Managers) to ensure flawless campaign execution and deliver and upsell against revenue goals.

The role will also build and manage strategic client relationships to grow our partnerships with Luxury clients across France. This role will collaborate with cross-functional stakeholders, including other sales leaders, product, measurement, marketing science, creative and solutions engineering, to advocate for client needs, influence product development and contribute to building a world-class team and culture.

The ideal candidate is someone who can operate autonomously, is customer-obsessed and able to influence clients while coordinating and collaborating with internal stakeholders. Success in this position requires strong people-management skills, deep fluency in performance and app advertising, strong problem-solving and analytical skills, and the ability to thrive in a fast-paced, measurement-driven environment.

Responsibilities

1. Team Leadership & Development

Lead, coach, and mentor a team of Client Solutions Managers, fostering a high-performance culture.

Co-lead the Luxury vertical together with your Brand Partnerships Lead counterpart.

Develop team capabilities in consultative, data-driven campaign strategy, performance analysis, and scaled user acquisition best practices.

Provide ongoing guidance, feedback, and professional development opportunities to support career growth.

Build scalable processes to enable the team to operate efficiently across three markets in a fast-growing environment.

2. Product Expertise & Client Consultation

Develop deep expertise in TikTok's full funnel solutions - and clearly articulate their value to Luxury clients.

Maintain up-to-date knowledge of TikTok's measurement and attribution capabilities for apps, including MMP integrations, SKAdNetwork/AEM frameworks, incrementality and lift solutions.

Maintain up-to-date knowledge of competitors' products, measurement capabilities and attribution models.

Consult with clients on full-funnel user acquisition, re-engagement and monetization strategies that drive ROAS, retention and LTV goals.

Leverage data to identify gaming and app consumer trends, and develop actionable best practices, playbooks and case studies for client success.

3. Cross-Functional Collaboration

Partner with product, engineering, measurement, marketing science and creative operations teams to troubleshoot wider client issues, improve advertising offerings and support product innovation.

Share vertical insights with internal teams and global Luxury counterparts to help shape advertising strategy, offering and product roadmaps.

Support the team to conduct business reviews, strengthen client relationships and ensure successful campaign execution.

4. Strategic Impact & Innovation

Serve as a thought partner to leadership, identifying strategic priorities, growth opportunities and operational efficiencies for the Luxury vertical.

Influence product and strategic company decision-making with data-driven insights and industry expertise.

Proactively develop and deliver resources such as best practice guides, product implementation playbooks and creative strategies.

5. Ownership & Initiative

Take initiative and operate with a high degree of autonomy in managing priorities and driving results across a multi-market region.

Qualifications

Minimum Qualifications
- Experience in digital marketing, with a strong focus on Luxury advertising.
- Deep knowledge of the Luxury vertical
- Ability to analyse data and extract actionable insights to assess and optimise campaign performance.
- Experience building relationships with decision-makers.
- Ability to proactively troubleshoot and resolve complex issues through proper escalation processes.
- Proven experience managing or mentoring high-performing teams in account management, client solutions or sales roles, ideally across multiple markets.
- Professional proficiency in French to communicate with clients.

Preferred Qualifications
- Experience collaborating with product and engineering teams to diagnose and solve technical problems.
- Skilled at translating technical measurement concepts into clear, actionable guidance for non-technical stakeholders.
- Familiarity with campaign performance analysis on TikTok and other performance media channels (Google App Campaigns, Meta AAA, DSPs, ad networks).

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Experience in digital marketing, with a strong focus on Luxury advertising.
- Deep knowledge of the Luxury vertical
- Ability to analyse data and extract actionable insights to assess and optimise campaign performance.
- Experience building relationships with decision-makers.
- Ability to proactively troubleshoot and resolve complex issues through proper escalation processes.
- Proven experience managing or mentoring high-performing teams in account management, client solutions or sales roles, ideally across multiple markets.
- Professional proficiency in French to communicate with clients.

Preferred Qualifications
- Experience collaborating with product and engineering teams to diagnose and solve technical problems.
- Skilled at translating technical measurement concepts into clear, actionable guidance for non-technical stakeholders.
- Familiarity with campaign performance analysis on TikTok and other performance media channels (Google App Campaigns, Meta AAA, DSPs, ad networks).

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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