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Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

The Client Solutions Vertical Director, Travel & Education, will be responsible for driving strategy, owning revenue targets, and ensuring flawless campaign execution. This role reports to the Head of Enterprise Ad Sales, Travel & Education, and serves as the advocate for the Travel & Education vertical both internally and externally, acting as the voice of the customer to influence go-to-market and product strategies. The role will manage the Client Solutions Managers (CSM) and work closely with the Sales and Product teams. Success in this role requires strong leadership in project and relationship management, client education, campaign success, and the ability to tell compelling stories that demonstrate TikTok's ability to drive client objectives, while scaling best practices across key Travel & Education clients.

Responsibilities
- Become a subject matter expert and clearly articulate how TikTok can best serve Travel & Education clients.
- Train and empower the team to serve as external product consultants, educating clients and agencies on alpha and beta product solutions, scalable innovations, and best practices to grow existing Travel & Education partnerships.
- Partner with Travel & Education leadership as a strategic thought partner, identifying priorities, growth opportunities, and efficiencies through data-backed recommendations and insights.
- Leverage data to identify consumer trends and lead your CSM team in developing and evolving playbooks that drive measurable client business outcomes across the Travel & Education vertical.
- Coach and develop Client Solutions teams on consultative, data-driven campaign analysis and selling at scale, while fostering a culture of accountability and high performance.
- Maintain up-to-date expertise on TikTok's features, ad units, measurement, attribution, and KPIs, and consult clients on how to link platform value directly to ROI.
- Collaborate with Product to drive innovation by systematically surfacing Travel & Education advertiser needs and feedback to inform product roadmaps.

Qualifications

Minimum Qualifications
- Experience in digital advertising, ad sales, or brand/performance marketing.
- Experience managing client solutions teams, with proven success in talent development and scaling teams.

Preferred Qualifications
- Experience managing advertisers across the full funnel, with a deep understanding of their challenges and objectives within the Travel & Education vertical.
- Experience building relationships with top marketing decision-makers at brands and agencies.
- Strong ability to analyze data, translate insights into actionable strategies, and assess campaign performance effectively.
- Proven ability to proactively troubleshoot and escalate through the proper channels.
- Proactive attitude with excellent project management, stakeholder management, organizational, and analytical skills.
- Experience managing people managers of varying experience.
- Ability to foster C-Level executive relationships and to recruit and retain top talent.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $130264 - $230843 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Experience in digital advertising, ad sales, or brand/performance marketing.
- Experience managing client solutions teams, with proven success in talent development and scaling teams.

Preferred Qualifications
- Experience managing advertisers across the full funnel, with a deep understanding of their challenges and objectives within the Travel & Education vertical.
- Experience building relationships with top marketing decision-makers at brands and agencies.
- Strong ability to analyze data, translate insights into actionable strategies, and assess campaign performance effectively.
- Proven ability to proactively troubleshoot and escalate through the proper channels.
- Proactive attitude with excellent project management, stakeholder management, organizational, and analytical skills.
- Experience managing people managers of varying experience.
- Ability to foster C-Level executive relationships and to recruit and retain top talent.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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