232 jobs for "Platform Marketing Lead"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

Team Introduction:
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

Responsibilities:
Strategic Client Engagement & Revenue Growth
- Cultivate and strengthen strategic partnerships with key brands, serving as a trusted advisor to understand their business objectives and align our solutions.
- Lead the sales cycle from prospecting to close.
- Optimize advertiser lifetime value through proactive account management.
- Deliver unparalleled client satisfaction by providing expert consultation, tailored solutions, and responsive support throughout the client journey.
- Collaborate with internal teams globally across product, marketing, legal, engineering and sales.

Product Management
- Serve as an external product consultant, identify, and implement advertising solutions on TikTok's products to deliver measurable results for clients.
- Analyze data and insights to execute the client strategy and TikTok's solutions.

Campaign Planning and Management
- Plan and build compelling storylines and data-driven presentations that are customized to clients' business and problems.
- Facilitate clients' ad campaigns from start to finish.

Qualifications

Minimum Qualifications:
- 5+ years of experience in any of the following: Sales/ Marketing/ Media
- Deep understanding of digital media platforms and related ad metrics
- Demonstrated experience in working with and influencing cross-functional teams
- Capable of driving C-level conversations and strategy planning
- Strong sales acumen and ability to develop and maintain client relationships with excellent communication and presentation skills
- Fluency in English & Chinese (Mandarin), both written and spoken, to manage partnerships with Chinese and local clients

Preferred Qualifications:
- Experience with crafting strategic outcomes through data analysis and insights
- High level of business acumen and driver of commercial success
- Sales person who has experience working on product mix strategies to build the business
- Experience working with Micro Series is a bonus

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years of experience in any of the following: Sales/ Marketing/ Media
- Deep understanding of digital media platforms and related ad metrics
- Demonstrated experience in working with and influencing cross-functional teams
- Capable of driving C-level conversations and strategy planning
- Strong sales acumen and ability to develop and maintain client relationships with excellent communication and presentation skills
- Fluency in English & Chinese (Mandarin), both written and spoken, to manage partnerships with Chinese and local clients

Preferred Qualifications:
- Experience with crafting strategic outcomes through data analysis and insights
- High level of business acumen and driver of commercial success
- Sales person who has experience working on product mix strategies to build the business
- Experience working with Micro Series is a bonus

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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