143 jobs for "MEO Product Planning Manager"

Responsibilities

The Client Solutions team at TikTok helps to nurture and grow the Key Accounts by focusing on providing high touch point client service as well as education on TikTok products and solutions thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the Key Accounts clients in terms of both product knowledge expertise as well as vertical insights.

Responsibilities:
- Build and grow client relationships via frequent interaction, performance review and strategy planning, and use the opportunity to build trust, educate & influence advertisers
- Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
- Proactively lead product update discussions, educate brands and agencies on TikTok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
- Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings
- Conduct post campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers
- Analyze past campaign performance to discover common trends and patterns with market alignment to build best practice
- Coordinate and collaborate with various internal cross-functions (Product, Ad Ops, Solution Engineering, R&D, other Business teams, etc) to ensure smooth and successful campaign execution, investigate and troubleshoot any client issues during campaigns

Qualifications

Minimum Qualification(s):
- Minimum 5+ years of experience in digital advertising, with a focus on app performance marketing (UA, retargeting, programmatic)
- Deep expertise in mobile measurement partners (MMPs) like Adjust, AppsFlyer, or Branch, and familiarity with SKAdNetwork
- Strong analytical skills (Excel, SQL, or data visualization tools) and experience with A/B testing
- Advanced campaign strategy and execution for app performance campaigns
- Excellent communication and presentation skills, with the ability to influence C-level stakeholders.
- High proficiency in both written and spoken English is required to communicate and correspond directly with multi-national partners.

Preferred Qualification(s):
- Passionate for marketing in TikTok, excellent listening skills and proactive about collaboration
- Self-starter, fast learner with a can-do spirit
- A team player and collaborator
- A growth mindset with strong commitment to continuous learning and improvement
- Experience with ad verification partners (IAS, DV, MOAT), branding/performance measurements and campaign optimization based on internal and 3rd/4th party data a plus

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- Minimum 5+ years of experience in digital advertising, with a focus on app performance marketing (UA, retargeting, programmatic)
- Deep expertise in mobile measurement partners (MMPs) like Adjust, AppsFlyer, or Branch, and familiarity with SKAdNetwork
- Strong analytical skills (Excel, SQL, or data visualization tools) and experience with A/B testing
- Advanced campaign strategy and execution for app performance campaigns
- Excellent communication and presentation skills, with the ability to influence C-level stakeholders.
- High proficiency in both written and spoken English is required to communicate and correspond directly with multi-national partners.

Preferred Qualification(s):
- Passionate for marketing in TikTok, excellent listening skills and proactive about collaboration
- Self-starter, fast learner with a can-do spirit
- A team player and collaborator
- A growth mindset with strong commitment to continuous learning and improvement
- Experience with ad verification partners (IAS, DV, MOAT), branding/performance measurements and campaign optimization based on internal and 3rd/4th party data a plus

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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