79 jobs for "Product Manager, Measurement"

Responsibilities

Team Introductions:
Industry Operations Team at TikTok helps formulate industry strategy and identify growth opportunities. In order to deliver industry-specific solutions and methodologies across the APAC region. Nurture accounts through high touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

Responsibilities
Being a Consultant to clients and internal stakeholders
- We are in the business of solutions - these cover everything from product adoption, strategy and/or optimizations to help Top 10 clients link their marketing objectives to their business goals
- Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take
- Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions
- Driving and facilitating the adoption of Pixels, MMPs, TikTok Shop where applicable
- Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward
- Establish the value of TikTok as a part of a brand's media mix and communication strategy

Account Management, Campaign Management & Reporting
- Manage and grow post-sale relationships with brands and their corresponding agency teams, taking a role in steering account growth and success
- Sense check/challenge media plans and provide suggestions to set clients up for success
- Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business
- Own conversations around Always On content and Performance objectives to support the Brand Partnerships team in revenue attainment
- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
- Proritising tasks by urgency level and impact in alignment with Brand Partnerships Managers

Stakeholder Management & Revenue Impact
- Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Pushing through product adoption, programs and packages built around specific company or market level priorities
- Having an equal stake in Account & Opportunity planning, and working together with the Brand Partnerships team to come up with innovative solutions and strategies
- Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team
- Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings

Qualifications

Minimum Qualifications
- Experience in account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge
- Good understanding of digital media and marketing landscape; specialized vertical knowledge in FMCG or Tech industries a plus
- Experience in an in-house marketing function, advertising agency or platform client solutions experience preferred
- Solid understanding of media metrics, their implications and corresponding studies
- Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets
- Proficient in Thinkcell/Excel, dashboarding or similar skillsets

Preferred Qualifications
- Experience with CPAS/Shopping Ads/E-commerce marketing
- Experience with 3rd party ad measurement verification partners (such as IAS, DV, MOAT)
- Experience with Mobile Measurement Partners and Pixel set up and troubleshooting
- Experience building strategic programs aimed at driving education and product adoption
- Experience diagnosing and solving technical problems with product and engineering teams

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Experience in account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge
- Good understanding of digital media and marketing landscape; specialized vertical knowledge in FMCG or Tech industries a plus
- Experience in an in-house marketing function, advertising agency or platform client solutions experience preferred
- Solid understanding of media metrics, their implications and corresponding studies
- Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets
- Proficient in Thinkcell/Excel, dashboarding or similar skillsets

Preferred Qualifications
- Experience with CPAS/Shopping Ads/E-commerce marketing
- Experience with 3rd party ad measurement verification partners (such as IAS, DV, MOAT)
- Experience with Mobile Measurement Partners and Pixel set up and troubleshooting
- Experience building strategic programs aimed at driving education and product adoption
- Experience diagnosing and solving technical problems with product and engineering teams

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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