2,055 jobs for "Manager, CRA Strategy & Program Management"

Responsibilities

About the Team
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. The Client Solutions Manager (CSM) will work closely with the sales team as a revenue-focused partner, bringing consultative expertise and a growth mindset to every client engagement. The CSM will be responsible for negotiating and optimizing complex opportunities, using data and analytics to build consultative solutions, and delivering those solutions through compelling, insight-driven client conversations. Success in this position requires a proactive sales mindset, the ability to influence both clients and internal stakeholders, and a talent for translating complex data into clear recommendations that move businesses forward.

Responsibilities
- Manage and grow post-sale client relationships and revenue, with a clear ownership mentality over account health and spend trajectory
- Become a deep expert in TikTok's performance solutions and proactively bring insight-driven recommendations to clients of all sizes
- Drive revenue growth through consultative upsell conversations, new product adoption, and custom strategy development
- Lead client-facing pitches and business reviews, presenting data-backed recommendations and influencing both clients and internal stakeholders to act
- Own product-led conversations with clients and internal stakeholders, translating TikTok's capabilities and updates into clear, compelling business outcomes
- Set the measurement agenda for your accounts, consulting on setup, driving test-and-learn frameworks, and owning results delivery
- Identify and implement optimization opportunities that drive campaign performance improvements and scale revenue across your book of business
- Demonstrate expertise across your full book of business, including escalation, troubleshooting, and cross-functional collaboration with product, measurement and engineering teams
- Set the measurement agenda for your accounts - consulting on setup, driving test-and-learn frameworks, and owning results delivery

Qualifications

Minimum Qualifications
- 2+ years of experience in campaign management, with a strong emphasis on mobile app performance advertising
- Hands-on experience with app campaign strategies, including Mobile App Install (MAI), App Event Optimization (AEO), and Value Optimization (VO)
- Hands-on experience with mobile measurement platforms (MMPs) such as AppsFlyer or Adjust and a working knowledge of the iOS ecosystem and SKAdNetwork (SKAN)
- Experience in client-facing roles within digital marketing or ad tech, with hands-on exposure to auction-based ad networks and performance advertising
- Strong analytical skills with the ability to translate data into client-facing insights and actionable next steps
- Experience diagnosing and solving technical measurement or attribution problems in collaboration with product and engineering teams

Preferred Qualifications
- Deep familiarity with the apps industry - experience working directly at or with apps companies (gaming, fintech, marketplace, on-demand) is a strong plus
- Demonstrated ability to grow account revenue through proactive pitching, upselling, and strategic recommendations
- Experience working with downstream performance KPIs such as first-time depositors (FTD), subscriptions, and ROAS/LTV
- Proven track record of building and delivering pitches that influence both client stakeholders and internal partners to drive incremental investment and prioritization
- Strong communication skills with the ability to simplify complex measurement concepts (SKAN, MMP configuration, incrementality) for non-technical audiences
- Experience managing product testing roadmaps and coordinating measurement experiments with clients

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $75600 - $135000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 2+ years of experience in campaign management, with a strong emphasis on mobile app performance advertising
- Hands-on experience with app campaign strategies, including Mobile App Install (MAI), App Event Optimization (AEO), and Value Optimization (VO)
- Hands-on experience with mobile measurement platforms (MMPs) such as AppsFlyer or Adjust and a working knowledge of the iOS ecosystem and SKAdNetwork (SKAN)
- Experience in client-facing roles within digital marketing or ad tech, with hands-on exposure to auction-based ad networks and performance advertising
- Strong analytical skills with the ability to translate data into client-facing insights and actionable next steps
- Experience diagnosing and solving technical measurement or attribution problems in collaboration with product and engineering teams

Preferred Qualifications
- Deep familiarity with the apps industry - experience working directly at or with apps companies (gaming, fintech, marketplace, on-demand) is a strong plus
- Demonstrated ability to grow account revenue through proactive pitching, upselling, and strategic recommendations
- Experience working with downstream performance KPIs such as first-time depositors (FTD), subscriptions, and ROAS/LTV
- Proven track record of building and delivering pitches that influence both client stakeholders and internal partners to drive incremental investment and prioritization
- Strong communication skills with the ability to simplify complex measurement concepts (SKAN, MMP configuration, incrementality) for non-technical audiences
- Experience managing product testing roadmaps and coordinating measurement experiments with clients

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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