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Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

Client Solutions Team at TikTok helps nurture accounts through high-touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market-level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

Responsibilities
- Plan, setup, optimize, and report performance & branding campaigns.
- Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
- Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
- Provide consultation, strategy, and media plans for advertisers based on their business objectives.
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
- Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
- Monitor and analyze ad campaigns and proactively take initiative to improve results.
- Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
- Innovate on the potential solutions with TikTok Ads. Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
- Proactively lead product update discussions, educate brands and agencies on TikTok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
- Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.

Qualifications

Minimum Qualification(s)
- 5+ years of experience in strategizing, planning, and executing branding campaigns in-house, in agencies or with the media side, and experienced in strategizing, planning & managing branding campaigns
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA, etc.
- Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift
- Experience with CPAS/Shopping Ads/E-commerce marketing
- Understand brand advertisers, major brand campaign channels & products
- Experienced in biddable media

Preferred Qualification(s)
- Good knowledge of FMCG, F&B industry
- Experienced in ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus
- Exceptional verbal and written communication skills, storyteller
- Excellent listening skills and proactive about collaboration
- Adaptability and strong problem-solving skills using the proper escalation process
- Ability to analyze data and identify insights
- Organized and detail-oriented. Self-starter and motivated to learn

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- 5+ years of experience in strategizing, planning, and executing branding campaigns in-house, in agencies or with the media side, and experienced in strategizing, planning & managing branding campaigns
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA, etc.
- Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift
- Experience with CPAS/Shopping Ads/E-commerce marketing
- Understand brand advertisers, major brand campaign channels & products
- Experienced in biddable media

Preferred Qualification(s)
- Good knowledge of FMCG, F&B industry
- Experienced in ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus
- Exceptional verbal and written communication skills, storyteller
- Excellent listening skills and proactive about collaboration
- Adaptability and strong problem-solving skills using the proper escalation process
- Ability to analyze data and identify insights
- Organized and detail-oriented. Self-starter and motivated to learn

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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