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TikTok

New Business & Seller Growth Executive - TikTok Shop - UK (Third-party Associate)

London, United KingdomSalesPosted Dec 9, 2025

Apply on company site View full job

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

Join UK's eCommerce breakthrough. TikTok Shop was the fastest-growing online retailer in the UK in 2024 (Source NIQ Digital Purchases, Total eCommerce), and we are only accelerating as we are redefining how people discover products and shop.
We are seeking a driven and proactive Sales Development Representative (SDR) to be a critical engine for our expansion. This is a high-impact, fixed-term contract where you will identify, reach out, and onboard the next wave of high-potential UK sellers. And later work with these sellers to grow their GMV (Gross Merchandise Value) on our platform in close collaboration with our cross-functional teams.
The right candidate would have Sales Development acumen and experience. If you thrive on autonomy, possess exceptional communication and presentation skills, and are ready to take full ownership of high-stakes goals in an evolving, high-velocity environment, we want to hear from you.

- Proactively conduct outbound prospecting via multi-channel (email, phone, social) outbound campaigns to source and qualify high-potential seller-partners.
- Lead initial pitches to understand seller needs, translating the unique value of TikTok Shop into compelling, tailored propositions for them.
- Assess seller fit to confirm potential partners, ensuring strong platform fit, identifying the seller growth strategies, and clear pathways to GMV growth.
- Support end-to-end seller onboarding, registration, account setup, and activation of new sellers.
- Collaborate with internal teams to ensure continued support for onboarded sellers. Including merchant navigation through their growth on the platform.
- Meet and exceed monthly/quarterly targets related to seller acquisition and seller GMV growth within a 3-6 months period.
- Understand the TikTok Shop platform, the competition, and our unique positioning in the industry.

Qualifications

Minimum Qualifications:
- Proven B2B Sales Acumen: Of successful B2B sales development (SDR/BDR) or full-cycle sales experience.
- Communication Excellence: Exceptional command of English, both written and verbal, for external negotiations and presentations.
- Self-Driven & Organised: Demonstrated strong time management, organisational skills, and the ability to operate autonomously in a remote-first setting.
- Contract Commitment: Availability for a 6-12 month fixed-term contract, with opportunity for extension based on impact and results.

Preferred Qualifications:
- eCommerce experience: previous direct experience within a high-growth eCommerce, online marketplace, or platform business is a strong advantage.
- Startup passion: Experience operating effectively within a hyper-scaling, fluid, or startup-like environment.

TPA Hiring Disclaimer (for TikTok roles)
''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Proven B2B Sales Acumen: Of successful B2B sales development (SDR/BDR) or full-cycle sales experience.
- Communication Excellence: Exceptional command of English, both written and verbal, for external negotiations and presentations.
- Self-Driven & Organised: Demonstrated strong time management, organisational skills, and the ability to operate autonomously in a remote-first setting.
- Contract Commitment: Availability for a 6-12 month fixed-term contract, with opportunity for extension based on impact and results.

Preferred Qualifications:
- eCommerce experience: previous direct experience within a high-growth eCommerce, online marketplace, or platform business is a strong advantage.
- Startup passion: Experience operating effectively within a hyper-scaling, fluid, or startup-like environment.

TPA Hiring Disclaimer (for TikTok roles)
''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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