382 jobs for "Product Marketing Lead"

Responsibilities

The Client Solutions team builds scalable, long-term partnerships by delivering best-in-class campaign services and solving the complex challenges of advertisers and agencies. We combine deep product knowledge with strategic consulting and operational excellence to drive growth and meaningful business outcomes across TikTok's suite of advertising solutions.

Our team of digital marketing experts partners closely with clients to shape their growth strategies through data-driven insights, creative innovation and a strong focus on measurable performance. We act as trusted advisors, connecting key stakeholders, inspiring innovation and fostering collaboration that fuels sustainable success.

The Head of Client Solutions is a strategic leadership role reporting operationally to the Group Vertical Director (GVD) and functionally to the rPCS Lead. The role is responsible for driving executional excellence across assigned verticals, ensuring high-quality client engagements, operational consistency, and measurable impact on revenue growth. The Head of Client Solutions is a trusted leader and advisor to both internal teams and external partners, embedding best practices and ensuring alignment with business priorities.

Key responsibilities include
- Core KPIs : Revenue growth, vertical first solution & product adoption, client engagement, driving operational consistency and excellence across teams
- Operational Excellence: Raise the floor by establishing and driving best practices adoption within market, standardize processes, and guide teams to consistently deliver high-quality client engagements thereby accelerating revenue growth.
- Strategic Product Adoption: Raise the ceiling by providing guidance on leveraging TikTok's ad solutions to drive vertical-specific product adoption, identify expansion opportunities, and influence high-value client strategies.
- Executional Impact & Growth: Lead innovative programs and pilots to create vertical growth opportunities, scale successful initiatives, and proactively design frameworks that address evolving client and market needs.
- Strategic Client Advisory: Act as a trusted advisor to clients and internal CST teams, providing guidance on strategic engagement, optimizing workflows, and aligning client efforts with revenue growth goals.
- Cross-functional Collaboration: Partner closely with Sales, Operations, and other internal teams to embed client-centric practices, ensure seamless delivery, and align executional models across markets.
- Insights & Market Influence: Gather and analyze market and vertical-specific insights to inform executional strategies, and provide leadership with actionable recommendations that drive revenue and operational improvements.
- Team Leadership: Mentor and guide team, enabling them to execute strategies effectively, adopt best practices, and grow their impact on client engagement and product adoption.

Qualifications

Minimum Qualifications
- Client Service Excellence: Passion for delivering outstanding service and building long-term client partnerships with senior marketing decision-makers at brands and agencies.
- Strong track record in performance advertising, with an understanding of scaling challenges and advertiser objectives across several media platforms and 5-7 years media sales expertise.
- Operational & Executional Rigor: Proven ability to drive operational consistency and executional excellence at scale.
- Strategic & Analytical Thinking: Ability to analyse data and extract actionable insights to assess and optimise campaign performance
- Project Management: Skilled in managing complex projects with multiple stakeholders, timelines, and deliverables. Knowledge of tracking, attribution, and measurement tools (e.g., Pixel, API, MMPs, CLS, BLS, MMM, MTA).
- Leadership & People Management: People management experience with a track record of developing and empowering high-performing teams. Substantial people management experience within our Company is mandatory. 2+ years previous leadership experience is a must.

Preferred Qualifications
- Communication & Collaboration: Exceptional ability to communicate and collaborate effectively across diverse teams and clients.
- Ad Tech & Digital Marketing Experience: Proven experience in account management, media services, or strategic advisory within digital advertising or ad tech.
- Adaptability: Thrives in fast-paced, dynamic environments and adjusts seamlessly to evolving client and business needs.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Client Service Excellence: Passion for delivering outstanding service and building long-term client partnerships with senior marketing decision-makers at brands and agencies.
- Strong track record in performance advertising, with an understanding of scaling challenges and advertiser objectives across several media platforms and 5-7 years media sales expertise.
- Operational & Executional Rigor: Proven ability to drive operational consistency and executional excellence at scale.
- Strategic & Analytical Thinking: Ability to analyse data and extract actionable insights to assess and optimise campaign performance
- Project Management: Skilled in managing complex projects with multiple stakeholders, timelines, and deliverables. Knowledge of tracking, attribution, and measurement tools (e.g., Pixel, API, MMPs, CLS, BLS, MMM, MTA).
- Leadership & People Management: People management experience with a track record of developing and empowering high-performing teams. Substantial people management experience within our Company is mandatory. 2+ years previous leadership experience is a must.

Preferred Qualifications
- Communication & Collaboration: Exceptional ability to communicate and collaborate effectively across diverse teams and clients.
- Ad Tech & Digital Marketing Experience: Proven experience in account management, media services, or strategic advisory within digital advertising or ad tech.
- Adaptability: Thrives in fast-paced, dynamic environments and adjusts seamlessly to evolving client and business needs.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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