247 jobs for "Performance Marketing Lead"

Responsibilities

About the Team
Client Solutions Team at TikTok helps nurture accounts through high-touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market-level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

We are looking for a Senior Client Solutions Manager to lead client success for CPG Verticals. This role requires a strong understanding of advertiser goals and the ability to translate them into effective full-funnel solutions across Lead Generation, App, Messaging Ad solutions. The ideal candidate brings strategic thinking, client leadership, and hands-on campaign expertise to help clients grow sustainably on TikTok.

Responsibilities

- Own and grow strategic relationships with key clients, acting as a trusted advisor on business growth and media strategy.
- Plan, launch, optimize, and report on campaigns across branding and performance objectives, ensuring strong delivery and measurable business outcomes.
- Understand client business models, customer journeys, and commercial priorities to provide relevant, consultative solutions for both online and offline conversion goals.
- Analyze campaign performance, attribution, and measurement data to generate actionable insights and optimization recommendations tied to client KPIs.
- Lead regular business reviews, campaign reviews, and quarterly planning sessions to strengthen client trust, identify opportunities, and influence investment strategy.
- Partner closely with Sales to support pre-sale strategy, account planning, client pitches, and growth opportunities across key verticals.
- Identify upsell opportunities by connecting client business needs with TikTok solutions that can unlock incremental growth.
- Work cross-functionally with Product, Measurement, Ad Ops, and Engineering teams to troubleshoot issues, improve campaign execution, and advocate for client needs.
- Stay ahead of product developments and proactively educate clients on new and existing TikTok ad products, best practices, and relevant market opportunities.
- Build category-specific playbooks, solution frameworks, and best practices for CPG verticals.

Qualifications

Minimum Qualifications
- 5+ years of experience in client solutions, digital marketing, media planning, account management, or ad strategy on the agency, platform, or brand side.
- Proven experience managing or advising advertisers on branding and performance campaigns.
- Strong understanding of CPG business models, including customer acquisition and conversion strategy.
- Experience translating business objectives into media strategy and actionable campaign plans.
- Strong data analytical skills with the ability to identify insights, solve problems, and make data-driven recommendations.
- Excellent client-facing communication and stakeholder management skills.

Preferred Qualifications
- Hands-on experience with or strong knowledge of CPG, App campaigns, Messaging Ads, and Branding solutions.
- Provide strategic guidance on tracking, attribution, funnel design, CRM connection, and measurement frameworks to improve campaign effectiveness.
- Experience using tools such as GA, MMPs, CRM signals, or other analytics platforms
- Familiarity with lead quality optimization, offline conversion, appointment/booking funnels, app install and post-install optimization, and messaging-based conversion journeys.
- Exceptional verbal and written communication skills, story-teller
- Excellent listening skills and proactive about collaboration
- Adaptability and strong problem-solving skills using the proper escalation process
- Ability to analyze data and identify insight
- Organized and detailed oriented. Self-starter and motivated to learn

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years of experience in client solutions, digital marketing, media planning, account management, or ad strategy on the agency, platform, or brand side.
- Proven experience managing or advising advertisers on branding and performance campaigns.
- Strong understanding of CPG business models, including customer acquisition and conversion strategy.
- Experience translating business objectives into media strategy and actionable campaign plans.
- Strong data analytical skills with the ability to identify insights, solve problems, and make data-driven recommendations.
- Excellent client-facing communication and stakeholder management skills.

Preferred Qualifications
- Hands-on experience with or strong knowledge of CPG, App campaigns, Messaging Ads, and Branding solutions.
- Provide strategic guidance on tracking, attribution, funnel design, CRM connection, and measurement frameworks to improve campaign effectiveness.
- Experience using tools such as GA, MMPs, CRM signals, or other analytics platforms
- Familiarity with lead quality optimization, offline conversion, appointment/booking funnels, app install and post-install optimization, and messaging-based conversion journeys.
- Exceptional verbal and written communication skills, story-teller
- Excellent listening skills and proactive about collaboration
- Adaptability and strong problem-solving skills using the proper escalation process
- Ability to analyze data and identify insight
- Organized and detailed oriented. Self-starter and motivated to learn

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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