232 jobs for "Platform Marketing Lead"

Responsibilities

At TikTok, our Brand Partnerships Managers are at the forefront of building long-term relationships with the world's most iconic brands. Within the Luxury team, you will help redefine what luxury means on TikTok, partnering with our enterprise, prestige, and premium brands to drive innovation, cultural relevance, and business impact through our most creative and high-performing advertising solutions.
As part of the wider Luxury team, you'll play a key role in shaping TikTok's presence in the luxury space, inspiring brands to show up in ways that are seamless, engaging, and influential.

Responsibilities
- Grow TikTok's business within the Luxury vertical, working closely with leading and emerging brands and conglomerates across sectors such as fashion, eyewear, beauty, watches, and jewelry.
- Identify and unlock new business opportunities to fuel long-term growth.
- Lead client relationships and drive adoption of TikTok's ad products, creative solutions, and strategic best practices.
- Engage with C-suite stakeholders to build trusted, long-term partnerships and grow revenue.
- Shape TikTok's external narrative through thought leadership and proactive client engagement.
- Act as an industry, product, and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
- Provide education and insights on platform trends, product updates, and performance strategies.
- Collaborate cross-functionally with creative, product, and measurement teams to elevate business outcomes locally and globally where needed.
- Monitor performance and deliver insights to drive continuous improvement and business results.

Qualifications

Minimum Qualifications
- Experience in media sales, digital marketing, social, or brand partnerships, ideally within beauty, luxury, or fashion.
- Understanding of auction-based buying models and branded content strategies.
- Strong track record of managing client and agency relationships, including C-level engagement.
- Excellent communication and presentation skills, with a flair for storytelling.
- Collaborative, entrepreneurial, and culturally curious.
- Fluent language skills in Italian & English in order to communicate with clients effectively.

Preferred Qualifications
- Experience in Luxury and Fashion
- Familiarity with creator marketing, platform trends, and the luxury/lifestyle community on TikTok
- Comfortable working in a fast-paced environment with evolving priorities.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Experience in media sales, digital marketing, social, or brand partnerships, ideally within beauty, luxury, or fashion.
- Understanding of auction-based buying models and branded content strategies.
- Strong track record of managing client and agency relationships, including C-level engagement.
- Excellent communication and presentation skills, with a flair for storytelling.
- Collaborative, entrepreneurial, and culturally curious.
- Fluent language skills in Italian & English in order to communicate with clients effectively.

Preferred Qualifications
- Experience in Luxury and Fashion
- Familiarity with creator marketing, platform trends, and the luxury/lifestyle community on TikTok
- Comfortable working in a fast-paced environment with evolving priorities.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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