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AdvisorTarget Reach (AT Reach) is a paid digital media advertising solution servicing Asset Managers, Wealth Managers, Broker Dealers, and publicly traded companies. AdvisorTarget provides industry-leading targeting, intent and segmentation capabilities to activate both Financial Professional and individual Investor audiences.Through proprietary analytics and processes, AT Reach offers Marketing and Investor Relations leaders a unique platform to build and engage hyper-targeted audiences, whether by persona, demographics, investment holdings, or other client-specific criteria.
Our campaigns significantly outperform our competition with higher click-through rates and reduced ad waste - translating to increased ROI on media spend. Our clients include 7 of the 10 largest US Asset Managers, some of the most recognizable publicly traded brands, and our business is rapidly expanding.
We are looking for an experienced digital media advertising operations manager to join our team. This candidate demonstrates a genuine passion for digital media, marketing strategy and error-free execution. We're looking for a savvy, high-energy, and self-motivated individual who loves helping customers execute high performing campaigns.
Our team runs at a fast pace, thinks like entrepreneurs, and work as a team to building and refining processes to scale our business. Once we commit to our plan as a team, you'll be expected to own and deliver on your projects with minimal supervision. This individual will also serve as a point of contact internally interfacing with Broadridge stakeholders and account teams.
Strong communication, project management, critical thinking and report generation skills are essential for success.As we focus on continually improving our digital media offering and operations, we are looking for an execution oriented, collaborative teammate who can contribute best practices from prior roles to grow our business.
Our team is lean and nimble. We are a small, fast-growing business within a large public company, providing us with ample resources to meet our growth objectives. We work hard, have fun and respect one another's work life balance.
The Role:The AdvisorTarget Digital Advertising Operations Manager will be responsible for executing digital advertising campaigns on behalf of our clients and collaborating with Broadridge sales teams that engage with buyers in our target markets.
More specifically, this role will be responsible for the following:
- Executing digital advertising campaigns on the following platforms:
- Google Ads
- DV 360
- LiveRamp
- Meta
- LinkedIn
- Generating campaign reports for clients and internal Broadridge stakeholders.
- Collaborate with Broadridge sales teams that work directly with our target markets and own the client relationship. Serving as a Subject Matter Expert (SME), you will help enable them on presenting our unique solution, describe our differentiators, field workflow questions from customers, and ultimately close thebusiness.
- In partnership with the AT Reach Director of Sales, expand our offerings and develop new products through strategic partnerships. Commercial models include collaborating with Ad Networks for the commercial use and integration of AdvisorTarget data, advisor audience resell relationships with publishers, and more.
Skills & Experience Include:- 3+ years sales/operations experience working directly with clients, for either a digital media agency, publisher or programmatic digital media platform.
- Broad understanding of the Investment industry, either working at an agency serving Financial Services clients or a client-side role at a Financial Services firm as part of an in-house media buying team.
- A growth mindset. You demonstrate an ongoing commitment to educate yourself on both the industries we serve and digital advertising. Identify trends, propose innovative ideas and translate them into opportunities for our customers.
- Team player while succeeding in a self-sufficient work environment
Requirements:- Minimum of three years of experience in the digital ad space.
- Hands-on proficiency with Google Ad platforms, DV 360 and LiveRamp
Compensation Range: The salary range for this position is between $125,000.00- $145,000.00 Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
Bonus Eligibility: Bonus Eligible
Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.
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