9 jobs for "Retail Integrated Marketing Manager,"

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

TikTok Shop is transforming how people discover and buy products. In Italy, we are building a new Discovery commerce ecosystem where content, creators, and brands come together to drive real business impact. We are looking for an ambitious Key Account Manager to join our Milan-based team and play a pivotal role in onboarding and scaling high-potential Electronics merchants on TikTok Shop.
This is a high-ownership role at the heart of one of TikTok's fastest-growing businesses.

Why Join TikTok Shop
- Build a category from zero to scale in one of Europe's most exciting markets.
- Work at the intersection of content, creators, and commerce.
- High visibility, fast growth, real ownership, and a chance to shape the future of retail in Italy.

Responsibilities
As an Account Manager, you will own a portfolio of strategic partners and help them unlock growth through TikTok's unique commerce ecosystem.

- Source and onboard high-potential merchants in Italy, building long-term, trusted partnerships.
- Design and execute growth plans for your partners, covering assortment, content, creators, pricing, logistics, and campaigns.
- Own revenue and GMV targets, consistently driving performance through data, experimentation, and iteration.
- Create scalable mechanisms (playbooks, dashboards, workflows) to improve productivity and partner success at scale.
- Work cross-functionally with Product, Ops, Marketing, Creator, and Policy teams to improve the merchant and user experience.
- Analyze market trends and category performance to identify new growth opportunities.
- Lead internal projects such as category launches, merchant campaigns, and B2B initiatives that strengthen the TikTok commerce ecosystem in Italy.

Qualifications

Minimum Qualifications
- You are fluent in Italian and English, to be able to speak with external and internal stakeholders, and work in a a global, cross-cultural team.
- You can influence and build trust with both merchants and internal stakeholders.
- You are results-driven, with a strong commercial mindset and track record of hitting targets.
- You are analytical and data-driven, able to turn insights into action.
- You thrive in ambiguity and move fast in a changing environment.

Preferred Qualifications
- Passionate about becoming a TikTok Shop expert and shaping the future of social commerce.
- Experience in e-commerce, marketplaces, or digital platforms. Especially within Electronics industry.
- Background in business development, sales, or account management.
- Hands-on exposure to content marketing, creators, influencers, or live commerce.
- Strong understanding of the Italian e-commerce ecosystem, ideally with a network of local merchants.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- You are fluent in Italian and English, to be able to speak with external and internal stakeholders, and work in a a global, cross-cultural team.
- You can influence and build trust with both merchants and internal stakeholders.
- You are results-driven, with a strong commercial mindset and track record of hitting targets.
- You are analytical and data-driven, able to turn insights into action.
- You thrive in ambiguity and move fast in a changing environment.

Preferred Qualifications
- Passionate about becoming a TikTok Shop expert and shaping the future of social commerce.
- Experience in e-commerce, marketplaces, or digital platforms. Especially within Electronics industry.
- Background in business development, sales, or account management.
- Hands-on exposure to content marketing, creators, influencers, or live commerce.
- Strong understanding of the Italian e-commerce ecosystem, ideally with a network of local merchants.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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