4 jobs for "Performance Marketing Lead"

Responsibilities

TikTok's Content and Services Ads team sits within the TikTok Monetization Product organization. We build the lead generation solutions that let businesses create seamless interactions with their customers, while keeping the community comfortable and safe on the platform.

We aim for intuitive, simplified solutions that increase advertiser activation and retention, improve delivery performance and ROI, and grow average revenue per advertiser (ARPA).

You will build the products that turn TikTok content into direct connections between businesses and the customers they are trying to reach.

Project Intern: for current students who are not yet graduating, looking to gain practical hands-on experience.

Team Introduction
The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products-like lead generation and app advertising across various industry verticals.

We're looking for a curious, analytical, and execution-focused intern to join our Global Product Marketing team. You'll work closely with Product Marketing Managers (PMMs) and cross-functional partners to support go-to-market strategy, performance insights, client messaging, and sales enablement. This is a hands-on role ideal for someone with strong analytical skills, thrives in ambiguity, and is excited to learn how digital ad products are launched, positioned, and optimized.

As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.
Applications are reviewed on a rolling basis, so we encourage you to apply early.

Responsibilities
- Go-to-market support: Help analyze product functionality, test hypotheses, and refine product messaging for advertiser-facing initiatives.
- Performance insights: Conduct data-driven deep-dives to identify best practices and optimization levers for our products.
- Market intelligence: Assist in competitive analysis, market research, and customer insight gathering to inform strategy.
- Sales enablement: Contribute to internal and external collateral like playbooks, decks, one-pagers, and performance reports.
- Product ops: Help improve how we communicate product updates and feature rollouts to regional sales teams and cross-functional stakeholders.
- Reporting & experimentation: Build dashboards or simple reports to track performance trends, surface insights, and recommend creative or targeting improvements.

Qualifications

Minimum qualifications
- Currently pursuing an Undergraduate in Marketing/Business or a related discipline.
- Strong written and verbal communication skills (English proficiency required; IELTS/TOEFL scores optional but welcome)
- Solid analytical skills; proficiency with Excel/Sheets, SQL, basic data or data visualisation tools
- Detail-oriented with excellent organizational skills

Preferred Qualifications
- Demonstrated interest in product marketing, digital advertising, or performance-driven growth (e.g. through coursework, side projects, internships)
- Experience working cross-functionally or in team-based projects, especially where ambiguity or multiple stakeholders were involved
- Previous internship experience in tech, advertising, or consulting
- Exposure to digital advertising, user acquisition, or product-led growth
- Curiosity, initiative, and a willingness to figure things out with limited structure or hand-holding

Responsibilities

Qualifications

Qualifications

Minimum qualifications
- Currently pursuing an Undergraduate in Marketing/Business or a related discipline.
- Strong written and verbal communication skills (English proficiency required; IELTS/TOEFL scores optional but welcome)
- Solid analytical skills; proficiency with Excel/Sheets, SQL, basic data or data visualisation tools
- Detail-oriented with excellent organizational skills

Preferred Qualifications
- Demonstrated interest in product marketing, digital advertising, or performance-driven growth (e.g. through coursework, side projects, internships)
- Experience working cross-functionally or in team-based projects, especially where ambiguity or multiple stakeholders were involved
- Previous internship experience in tech, advertising, or consulting
- Exposure to digital advertising, user acquisition, or product-led growth
- Curiosity, initiative, and a willingness to figure things out with limited structure or hand-holding

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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