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TikTok Shop - Merchant Growth Program Manager

At TikTok - Sao Paulo

Posted on Nov 10

TikTok Shop - Merchant Growth Program Manager

Sao Paulo, BrazilOperationsPosted today

Responsibilities

The LATAM Operations team drives TikTok Shop's business in Latin America, operating across markets including Mexico and Brazil. We handle full-cycle seller onboarding, brand incubation and acceleration, creator ecosystem development, campaign execution, cross-border operational capability building, and end-to-end buyer experience.

We are organized into vertical Category Management teams covering brand expansion, localized category operations, and merchant lifecycle growth, alongside centralized functions for creator operations, campaign operations, project management, and agency partnerships. Working closely with product, commercial, logistics, and governance teams, we tailor local strategies for merchants ranging from emerging local sellers to international brands.

You will help build content commerce models designed for Latin American consumption patterns, shaping the experience for sellers, creators, and buyers across the region.

About the role:
We are looking for a commercially minded, hands-on professional to accelerate high-potential seller growth from onboarding to sustained success. By combining seller feedback, data and deep-dive analysis, you will identify growth barriers and turn insights into scalable improvements across products, processes and programs. The goal is to drive faster activation, earlier GMV milestones and measurable long-term growth through cross-functional collaboration.

Responsibilities:
- Analyze the end-to-end seller journey, from onboarding to activation and sustained growth, identifying friction points, drop-offs and commercial opportunities.
- Identify ways to accelerate seller activation, improve conversion and reduce time to meaningful GMV milestones.
- Build structured Voice of the Seller mechanisms to capture seller needs, behaviors and feedback across the journey.
- Evaluate seller experiences across store setup, campaigns, ads, creator collaboration, LIVE, content, platform features, policies and other growth levers.
- Investigate individual seller cases, funnel data and operational workflows to uncover root causes of performance gaps.
- Identify recurring patterns across sellers and quantify their impact on activation, conversion, GMV and long-term growth.
- Assess the effectiveness of our seller proposition and existing growth levers, translating insights into improvements across product, processes, policies, tooling, automation and commercial programs.
- Build business cases that connect seller pain points to measurable commercial impact.
- Lead cross-functional initiatives from problem identification through implementation, piloting and impact measurement, scaling successful solutions across markets.
- Partner with Product, Data, Campaign, LIVE, Creator, Logistics, Policy, Central Operations and other teams to drive solutions and influence stakeholders without direct authority.
- Work with Ops Managers (In-house BD) to distinguish local execution issues from broader structural challenges, and with Growth Specialists to identify recurring seller growth blockers and opportunities.
- Support the evolution of the Core Seller model as the business expands into new seller segments, growth stages and markets.

Qualifications

Minimum Qualifications:
- 5+ years of professional experience, ideally in e-commerce, marketplaces, technology, or digital commercial businesses.
- Experience working with sellers, merchants, brands, or business partners in e-commerce or marketplace environments.
- Strong commercial, growth, and analytical mindset, with ability to connect initiatives to measurable outcomes such as GMV, revenue, conversion, activation, or adoption.
- Hands-on execution experience, including working directly with seller cases, funnels, workflows, and data to identify root causes and business opportunities.
- Proven ability to lead cross-functional initiatives, build strong stakeholder relationships, align teams with different priorities, influence without authority, and translate business problems into clear asks for Product, Data, or partner teams.
- High Oral/Written proficiency in English and Portuguese is required for this role due to cross functional collaboration with global teams.
- Ability to operate effectively in ambiguous and fast-changing environments, identifying problems and building solutions where there may not be an established playbook.

Preferred Qualifications:
- Experience with seller or merchant growth in an e-commerce or marketplace environment.
- Experience improving seller, merchant, partner or customer journeys with measurable commercial impact.
- Experience working directly with Product teams and influencing product or platform improvements.
- Experience incorporating Voice of the Seller or Voice of Customer insights into business or product decisions.
- Familiarity with marketplace growth levers such as campaigns, advertising, creators, affiliates, content or LIVE commerce.
- Exposure to BPO or frontline operations is helpful, but not required.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years of professional experience, ideally in e-commerce, marketplaces, technology, or digital commercial businesses.
- Experience working with sellers, merchants, brands, or business partners in e-commerce or marketplace environments.
- Strong commercial, growth, and analytical mindset, with ability to connect initiatives to measurable outcomes such as GMV, revenue, conversion, activation, or adoption.
- Hands-on execution experience, including working directly with seller cases, funnels, workflows, and data to identify root causes and business opportunities.
- Proven ability to lead cross-functional initiatives, build strong stakeholder relationships, align teams with different priorities, influence without authority, and translate business problems into clear asks for Product, Data, or partner teams.
- High Oral/Written proficiency in English and Portuguese is required for this role due to cross functional collaboration with global teams.
- Ability to operate effectively in ambiguous and fast-changing environments, identifying problems and building solutions where there may not be an established playbook.

Preferred Qualifications:
- Experience with seller or merchant growth in an e-commerce or marketplace environment.
- Experience improving seller, merchant, partner or customer journeys with measurable commercial impact.
- Experience working directly with Product teams and influencing product or platform improvements.
- Experience incorporating Voice of the Seller or Voice of Customer insights into business or product decisions.
- Familiarity with marketplace growth levers such as campaigns, advertising, creators, affiliates, content or LIVE commerce.
- Exposure to BPO or frontline operations is helpful, but not required.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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