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TikTok

TikTok Shop - FMCG Category Lead - Paris

Paris, FranceOperationsPosted Sep 4, 2025

Apply on company site View full job

Responsibilities

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

The FMCG(Fast-Moving Consumer Goods) team focuses on identifying, incubating, and scaling FMCG brands on TikTok Shop. We collaborate cross-functionally to deliver tailored solutions and hands-on support, ensuring the vitality and growth of TikTok Shop as a leading e-commerce marketplace.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users.

This role is based in our Paris office.

Responsibilities:
- Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
- Own the full P&L responsibility for your category, driving both topline and profitability.
- Leverage industry knowledge and your professional network to fuel category growth and success.
- Build and lead a high-performing team-hiring, developing, and coaching top talent.
- Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
- Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
- Collaborate with internal teams-including operations, product, and marketing-to unlock seller potential and accelerate adoption of livestream and short video commerce.
- Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
- Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Qualifications

Minimum Qualifications:
- Proven experience leading and scaling high-performing teams.
- Strong strategic mindset with the ability to execute with precision and operational excellence.
- Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
- Extensive experience in category management with a track record of delivering ambitious results.
- Deep understanding of the French market, including consumer behavior, digital trends, and mobile commerce transformation.
- Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
- Fluent in both French and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications:
- Strong understanding of E-commerce, content marketing and influencers
- Experience of owning P&L on an E-commerce platform/marketplace or FMCG industry
- Experience in managing diverse teams
- Ability to thrive in ambiguity and adjust quickly to change

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Proven experience leading and scaling high-performing teams.
- Strong strategic mindset with the ability to execute with precision and operational excellence.
- Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
- Extensive experience in category management with a track record of delivering ambitious results.
- Deep understanding of the French market, including consumer behavior, digital trends, and mobile commerce transformation.
- Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
- Fluent in both French and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications:
- Strong understanding of E-commerce, content marketing and influencers
- Experience of owning P&L on an E-commerce platform/marketplace or FMCG industry
- Experience in managing diverse teams
- Ability to thrive in ambiguity and adjust quickly to change

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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