122 jobs for "Performance Marketing Manager"

Responsibilities

About the Team
TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities
- Own creator campaign operations end-to-end, from campaign strategy and design through launch, execution, and post-campaign review.
- Translate goals into clear campaign mechanics, eligibility rules, incentive structures, and operational workflows that are simple to understand and easy to execute at scale.
- Build and continuously improve the operating cadence for campaigns - timelines, playbooks, stakeholder check-ins, issue escalation, and quality control, while devising mechanisms and operational workflows to ensure creator engagement and participation to support campaign post and gmv targets.
- Monitor performance using data and experiment results, identify key drivers and bottlenecks, and turn insights into actionable optimizations for future waves.
- Partner with cross-functional teams (BD, Creator Management, Product) to align objectives, coordinate execution, and unblock dependencies.
- Develop reporting and documentation standards that make campaign health, learnings, and next steps easy to share and reuse.

Qualifications

Minimum Qualifications
- 4+ years of experience managing campaigns or programs end-to-end (creator/influencer programs, growth/marketing campaigns, platform operations, or similar).
- Strong analytical and structured problem-solving skills, with the ability to interpret data, diagnose issues, and make practical recommendations.
- Familiarity with the e-commerce, affiliate, or creator economy ecosystem and how creator-led content supports business objectives.
- Proven execution ability in fast-paced environments, with a strong ownership mindset and comfort navigating ambiguity.
- Strong cross-functional collaboration and stakeholder management skills.
- Clear written and verbal communication skills, able to simplify complex operations into crisp, actionable plans.

Preferred Qualifications
- Experience working directly with creators, influencers, or KOLs, or running creator-facing programs.
- Experience designing campaign mechanics (segmentation, rules, incentives, experimentation) and improving operational workflows at scale.
- Experience with experimentation frameworks (A/B testing), measurement design, and post-campaign learning synthesis.
- Background in marketplace, e-commerce, or platform operations environments.
- Comfort using dashboards and analytics tools to monitor campaign performance and drive decision-making.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $102600 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 4+ years of experience managing campaigns or programs end-to-end (creator/influencer programs, growth/marketing campaigns, platform operations, or similar).
- Strong analytical and structured problem-solving skills, with the ability to interpret data, diagnose issues, and make practical recommendations.
- Familiarity with the e-commerce, affiliate, or creator economy ecosystem and how creator-led content supports business objectives.
- Proven execution ability in fast-paced environments, with a strong ownership mindset and comfort navigating ambiguity.
- Strong cross-functional collaboration and stakeholder management skills.
- Clear written and verbal communication skills, able to simplify complex operations into crisp, actionable plans.

Preferred Qualifications
- Experience working directly with creators, influencers, or KOLs, or running creator-facing programs.
- Experience designing campaign mechanics (segmentation, rules, incentives, experimentation) and improving operational workflows at scale.
- Experience with experimentation frameworks (A/B testing), measurement design, and post-campaign learning synthesis.
- Background in marketplace, e-commerce, or platform operations environments.
- Comfort using dashboards and analytics tools to monitor campaign performance and drive decision-making.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile