132 jobs for "Product Marketing Lead"

Responsibilities

"TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

- Lead API integration programs for hotel groups, OTAs, and other supply partners, from onboarding to launch and post-launch optimization, to support supply expansion and business growth.
- Work across internal teams and external partners to define integration plans, align priorities, and ensure smooth execution across business and technical workflows.
- Manage end-to-end delivery of hotel direct-connect and OTA integrations in the U.S. market, including go-to-market planning, partner alignment, risk management, issue escalation, and launch coordination.
- Partner with U.S. business and BD teams to strengthen partner connectivity, support new product capabilities, and improve conversion performance.
- Develop scalable processes and best practices to improve integration efficiency, execution quality, and long-term operational effectiveness.
- Track key integration and business metrics, identify operational or system gaps, and drive continuous improvement through data analysis and cross-functional collaboration.

Qualifications

Minimum Qualifications
- Bachelor's degree or above, with 5+ years of experience in product operations, partner integration, API operations, or related fields.
- Fluency in Chinese is required to collaborate with product, engineering and cross-functional stakeholders based in China.

Preferred Qualifications:
- Hands-on experience with API, SaaS, or system integrations, with the ability to manage cross-functional projects and drive execution in complex environments.
- Strong communication and stakeholder management skills, with experience supporting partner onboarding, go-to-market execution, and ongoing collaboration.
- Self-motivated, well-structured, and results-oriented, with the ability to manage multiple priorities in a fast-paced, cross-time-zone environment.
- Experience in hospitality, OTA, travel technology, hotel connectivity, B2B platforms, or SaaS integration is a plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree or above, with 5+ years of experience in product operations, partner integration, API operations, or related fields.
- Fluency in Chinese is required to collaborate with product, engineering and cross-functional stakeholders based in China.

Preferred Qualifications:
- Hands-on experience with API, SaaS, or system integrations, with the ability to manage cross-functional projects and drive execution in complex environments.
- Strong communication and stakeholder management skills, with experience supporting partner onboarding, go-to-market execution, and ongoing collaboration.
- Self-motivated, well-structured, and results-oriented, with the ability to manage multiple priorities in a fast-paced, cross-time-zone environment.
- Experience in hospitality, OTA, travel technology, hotel connectivity, B2B platforms, or SaaS integration is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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