103 jobs for "Performance Marketing Lead"

Responsibilities

The Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide.

We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community.
You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale.

Team Introduction
The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights.
Our team sits at the intersection of sales, product, analytics, and marketing. We help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.

About the Role
As a Measurement Partner, you will be responsible for advancing TikTok's measurement agenda in one of our key growth markets. You will work closely with leading advertisers and agencies across a range of verticals, supporting both branding and performance-focused businesses to better understand and improve the impact of their investments on TikTok.
This role requires a strong blend of client consulting, analytical problem-solving, commercial acumen, and cross-functional leadership. You will design measurement strategies, shape learning agendas, deliver advanced analytical projects, and help scale best-in-class measurement practices across the market.
The ideal candidate is highly driven, intellectually curious, empathetic, and comfortable operating in a fast-paced, evolving environment. Success in this role requires strong execution, a consultative mindset, and the ability to turn data into actionable narratives that influence senior stakeholders and drive business growth.
Responsibilities
- Drive adoption and growth of TikTok's core measurement solutions and methodologies across the SG market.
- Partner with clients and agencies to develop tailored measurement strategies and learning agendas aligned to business objectives.
- Design and implement end-to-end measurement plans using 1st-party and 3rd-party solutions across branding and performance use cases.
- Advise advertisers on how to use measurement to improve media effectiveness, campaign performance, and budget allocation decisions.
- Lead advanced analytical projects and custom studies that provide clear proof points on TikTok's effectiveness.
- Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders.
- Serve as a trusted measurement advisor to key clients, media agencies, and research vendors.
- Partner closely with Sales, Client Solutions, Product Marketing, Measurement Product, Business Marketing, and other cross-functional teams to deliver coordinated, high-impact support.
- Build and scale programs, frameworks, and best practices that address recurring advertiser measurement needs.
- Synthesize client and agency feedback to inform future product enhancements, partnership priorities, and go-to-market strategy.
- Represent the SG market perspective to regional and global stakeholders, helping shape measurement narratives, product roadmaps, and strategic priorities.
- Contribute to regional thought leadership through case studies, market insights, and scalable measurement points of view.

Qualifications

Minimum Qualification(s)
- Significant experience in digital advertising, marketing analytics, media measurement, market research, or a related field.
- Strong understanding of advertising measurement methodologies across brand and performance use cases, including both 1st-party and 3rd-party approaches.
- Proven ability to translate data and insights into strategic recommendations that influence client investment decisions and business outcomes.
- Experience managing external stakeholders, including advertisers, agencies, and/or research partners.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and storytelling skills, with the ability to simplify complex technical concepts for non-technical audiences.
- Professional fluency in English

Preferred Qualification(s)
- Experience working in or with digital platforms, media agencies, advertisers, or measurement providers.
- Strong foundation in quantitative research, experimentation, attribution, lift studies, MMM, or broader marketing effectiveness solutions.
- Demonstrated success in driving measurement adoption and scaling programs in a market-facing role.
- Ability to navigate ambiguity, influence cross-functional stakeholders, and operate effectively in a high-growth environment.
- Familiarity with the SG advertising and media ecosystem is highly preferred.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Significant experience in digital advertising, marketing analytics, media measurement, market research, or a related field.
- Strong understanding of advertising measurement methodologies across brand and performance use cases, including both 1st-party and 3rd-party approaches.
- Proven ability to translate data and insights into strategic recommendations that influence client investment decisions and business outcomes.
- Experience managing external stakeholders, including advertisers, agencies, and/or research partners.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and storytelling skills, with the ability to simplify complex technical concepts for non-technical audiences.
- Professional fluency in English

Preferred Qualification(s)
- Experience working in or with digital platforms, media agencies, advertisers, or measurement providers.
- Strong foundation in quantitative research, experimentation, attribution, lift studies, MMM, or broader marketing effectiveness solutions.
- Demonstrated success in driving measurement adoption and scaling programs in a market-facing role.
- Ability to navigate ambiguity, influence cross-functional stakeholders, and operate effectively in a high-growth environment.
- Familiarity with the SG advertising and media ecosystem is highly preferred.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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