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TikTok

TikTok Shop - Category Manager - Food &Beverage

New YorkOperations$108,000 – $151,200Posted Apr 14, 2026

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Responsibilities

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Category Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities:
- Acquire and incubate merchants to support category growth
- Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
- Solve key challenges in business growth by strong collaboration with cross-functional teams
- Employ a consultative approach by offering strategic content, operations, creator/affiliate/agency partner, merchandising, and logistics solutions to all sellers
- Update active sellers on TikTok Shop product developments and new promotional opportunities

Qualifications

Minimum Qualifications:
- 3+ years experience in e-commerce business
- Track record of delivering & exceeding sales, GMV, or other commercial goals
- Excellent interpersonal and negotiation skills
- A good team player, a fast learner, and open to changes

Preferred Qualifications:
- Experience in Brand-led categories such as Food & Bev, Beauty & Personal Care, CPG preferred
- Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred
- Strong connections with brands and distributors are preferred

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $151200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 3+ years experience in e-commerce business
- Track record of delivering & exceeding sales, GMV, or other commercial goals
- Excellent interpersonal and negotiation skills
- A good team player, a fast learner, and open to changes

Preferred Qualifications:
- Experience in Brand-led categories such as Food & Bev, Beauty & Personal Care, CPG preferred
- Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred
- Strong connections with brands and distributors are preferred

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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Perks and Benefits

Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- On-Site Gym
- Long-Term Disability
- Short-Term Disability
- Virtual Fitness Classes
- Mental Health Benefits
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(k) With Company Matching
- Performance Bonus
- Company Equity
Office Life and Perks
- Casual Dress
- Snacks
- On-Site Cafeteria
- Holiday Events
- Company Outings
- Some Meals Provided
- Happy Hours
- Pet-Friendly Office
Professional Development
- Promote from Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity And Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)