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TikTok

Senior Program Manager, Measurement

New YorkMarketing$121,600 – $272,000Posted Aug 3, 2026

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Responsibilities

The TikTok Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

TikTok is looking for a Senior Program Manager to help drive initiatives, support measurement marketing efforts with 3rd party partners, and coordinate ongoing initiatives within the Global Measurement team. This position requires someone with attention to detail, curiosity about ad measurement, someone comfortable working in a fast-paced environment, and who has the ability to take initiative and find opportunities to have impact for the team. This role will interact with a wide range of stakeholders across many functions including Data Science, Marketing, Product, Product Marketing and Sales.

Job Responsibilities
- Strong history of creating internal and midplatform tools
- Ability to orchestrate large scale programs across large organizations
- Own projects that improve team operations and processes, with a focus on automation and reducing manual reporting overhead.
- Drive program operations, including planning, logistics, communication, stakeholder alignment, and post-program evaluation.
- Work closely with other Program Managers, Business Analysts, and Measurement Partners to achieve projects needed to support the team.
- Capture and synthesize advertiser feedback into clean, structured inputs for internal product teams and roadmap decisions.
- Managing of large budgets and detailed knowledge of the global contract process.

Qualifications

Minimum Qualifications:
- 5+ years of experience in program or project management.
- Advanced knowledge of how large enterprise companies operate.
- Profiency in running media measurement.
- Experience working with or supporting research or analytics teams.
- Effective problem-solving skills with a curious and investigative mindset.
- Desire to learn about the advertising ecosystem and ad measurement.
- Ability to take partially scoped or ambiguous asks and see it through to completion.

Preferred Qualifications:
- Ability to be self-motivated and take initiative.
- Automation-first mindset with demonstrated ability to operationalize and systematize reporting rather than simply maintain it.
- Effective problem-solving skills with a curious and investigative mindset.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 5+ years of experience in program or project management.
- Advanced knowledge of how large enterprise companies operate.
- Profiency in running media measurement.
- Experience working with or supporting research or analytics teams.
- Effective problem-solving skills with a curious and investigative mindset.
- Desire to learn about the advertising ecosystem and ad measurement.
- Ability to take partially scoped or ambiguous asks and see it through to completion.

Preferred Qualifications:
- Ability to be self-motivated and take initiative.
- Automation-first mindset with demonstrated ability to operationalize and systematize reporting rather than simply maintain it.
- Effective problem-solving skills with a curious and investigative mindset.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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