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TikTok

Strategic Operations Manager, NA GBM

New YorkMarketing$108,000 – $208,800Posted Sep 26, 2026

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Responsibilities

The North America (NA) Global Business Marketing (GBM) team is looking for a Strategic Operations Manager to serve as the operational backbone of the region, responsible for removing cross-team friction, enforcing operational standards, and ensuring every marketing initiative delivers on its business promise. Partnering closely with the Strategy, Insights and Operations Lead, you will own all operational processes, SLAs, cross-functional coordination, budget governance and planning cycles for NA GBM.

This role will lead the operationalization of the standardized global business operations framework across all NA GBM teams, partnering closely with sales, MSO, CST, finance, global marketing, and other cross-functional stakeholders to drive consistent execution, eliminate operational bottlenecks and deliver reliable business outcomes across the region.

The ideal candidate is an execution-focused operational specialist with a structured problem-solving mindset, proven track record of scaling processes across cross-functional teams, and ability to resolve friction between competing priorities. They excel at turning strategic direction into repeatable operational reality, and thrive in environments that require balancing global standards with regional execution needs.

Responsibilities
Process & Operational Excellence
- Optimize and standardize all GBM operational processes, acting as owner of all process definitions, SLAs and operational performance metrics
- Manage operational risk and compliance requirements across the NA region
- Identify operational bottlenecks, implement corrective actions and drive continuous process improvement
- Establish and maintain standardized operational playbooks for all GBM teams
- Framework operations across all marketing channels
- Objectively review workstreams and provide critical analysis to resolve operational bottlenecks and drive cross-team alignment

Cross Functional Coordination
- Facilitate end-to-end alignment between GBM, Sales, MSO, CST and global teams
- Own and improve critical cross-functional metrics
- Manage handoff between marketing and sales, including closed-loop quality feedback mechanisms
- Coordinate cross-functional escalations and resolve inter-team dependencies
- Overcome challenges of working on a global team across time zones, ways of working and differing priorities to deliver consistent results

System & Tool Governance
- Drive adoption and optimization of marketing systems, tools and platforms across NA GBM
- Own tool onboarding, training and performance tracking for the region
- Monitor resource and asset adoption rates across teams
- Collaborate with Global S&O network to scale global frameworks and best practices in the NA market

Financial & Planning Governance
- Own regional budget management and P&L tracking, including forecasting, reconciliation and variance reporting in partnership with the regional Finance BP
- Lead the operationalisation and coordination of regional planning cycles, coordinating annual and quarterly planning inputs, OKR development and alignment with global GBM direction
- Manage the regional operating rhythm, standing meetings, leadership cadences, agendas and regional connectivity touchpoints
- Support the preparation of QBR documentation, leadership presentations and operational review materials

Qualifications

Minimum Qualifications
- Minimum 4+ years of experience in business operations, marketing operations, program management, or strategy consulting, ideally within a global or regional marketing environment.
- Strong operational execution skills, with experience building scalable processes, defining SLAs, and translating strategy into repeatable operational practices.
- Highly structured and analytical thinker with the ability to diagnose complex operational challenges, identify root causes, and implement practical solutions.
- Experience managing budgets, tracking P&L, and supporting forecasting processes.
- Strong understanding of cross-functional go-to-market processes and B2B marketing operating models, with the ability to drive alignment across stakeholders.
- Highly organized, detail-oriented, and action-oriented communicator who can manage multiple workstreams, escalate issues constructively, and drive timely decisions and execution.

Preferred Qualifications
- Experience in B2B marketing with a strong understanding of commercial go-to-market models and cross-functional marketing operations.
- Familiarity with strategic planning and performance management frameworks, including OKRs, annual planning cycles, and QBRs.
- Proven experience scaling and implementing global operational frameworks across regional to regional teams.
- Knowledge of TikTok's advertising products and ecosystem, with an understanding of how they support B2B customer growth.
- Experience managing new client acquisition (NCA) processes, including lead management, nurture journeys, and marketing automation platforms.
- Experience operating across multiple markets or within a hub-and-spoke model, with the ability to adapt global strategies to regional needs.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Minimum 4+ years of experience in business operations, marketing operations, program management, or strategy consulting, ideally within a global or regional marketing environment.
- Strong operational execution skills, with experience building scalable processes, defining SLAs, and translating strategy into repeatable operational practices.
- Highly structured and analytical thinker with the ability to diagnose complex operational challenges, identify root causes, and implement practical solutions.
- Experience managing budgets, tracking P&L, and supporting forecasting processes.
- Strong understanding of cross-functional go-to-market processes and B2B marketing operating models, with the ability to drive alignment across stakeholders.
- Highly organized, detail-oriented, and action-oriented communicator who can manage multiple workstreams, escalate issues constructively, and drive timely decisions and execution.

Preferred Qualifications
- Experience in B2B marketing with a strong understanding of commercial go-to-market models and cross-functional marketing operations.
- Familiarity with strategic planning and performance management frameworks, including OKRs, annual planning cycles, and QBRs.
- Proven experience scaling and implementing global operational frameworks across regional to regional teams.
- Knowledge of TikTok's advertising products and ecosystem, with an understanding of how they support B2B customer growth.
- Experience managing new client acquisition (NCA) processes, including lead management, nurture journeys, and marketing automation platforms.
- Experience operating across multiple markets or within a hub-and-spoke model, with the ability to adapt global strategies to regional needs.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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