WHO WE ARE LOOKING FORWe're looking for a strategic and consumer-obsessed Account Marketing Expert who can shape and execute integrated marketing strategies across the City Specialty portfolio (Snipes, Shoe Palace, DTLR, WSS). This individual understands how to connect brand priorities with partner business objectives and can translate consumer insights into compelling stories across physical and digital retail environments.
The ideal candidate is culturally fluent with a passion for emerging streetwear trends and community engagement. They combine strong marketing acumen, relationship management, and cross-functional leadership. They are comfortable navigating ambiguity, influencing diverse stakeholders, and balancing long-term strategic thinking with flawless execution.
WHAT YOU WILL WORK ON- Develop and lead seasonal and annual marketing strategies aligned to Nike and retailer priorities.
- Create and execute omnichannel marketing plans across retail, digital, social, comms, sports marketing, and cultural platforms.
- Develop deep relationships with City Specialty retailer marketing teams.
- Lead cross-functional integration across Brand, Merchandising, and Sales teams to support the partnerships from sell-in to sell-through.
- Collaborate with City & Regional marketing teams to increase our connection with consumers in those markets.
- Identify emerging sport, culture, consumer, and marketplace trends and translate them into points of distinction for City Specialty partners.
- Manage agency and partner relationships to deliver premium, high-quality execution.
- Measure marketing effectiveness and leverage insights to optimize future strategies and investments.
- Manage quarterly budget forecasting, planning, and tracking.
WHO YOU WILL WORK WITH You will be part of the larger Nike North America marketing org, reporting to the Director, Sportswear Specialty Account Marketing, and work closely with City Specialty Marketing and Leadership teams.
You will partner with cross-functional teams across NA Brand, Commercial, City and Regional, Sports and Entertainment, Retail Brand, Creative, Operations, as well as best-in-class agencies and cultural partners.
WHAT YOU BRING- 6-8+ years of experience in brand marketing, account marketing, retail marketing, integrated marketing, or marketplace marketing.
- Bachelors Degree in Marketing or related field. Will accept any suitable combination of education, experience and training.
- Passion for sport, style, and culture and the role they play in shaping consumer behavior.
- Experience developing and executing multi-channel marketing plans.
- Strong understanding of physical and digital ecosystems.
- Demonstrated ability to influence cross-functional teams and stakeholders.
- Excellent communication, presentation, and project management skills.
- Experience managing multiple priorities within a fast-paced environment.
- Understanding of wholesale and marketplace business models.
Functional Competencies:- Creativity & Curiosity: Creative marketer that drives bold, insight-led ideas and holds a curiosity to listen and learn from our consumer.
- Business Acumen & Results Orientation: Find new and effective ways to break through in multi-brand partner environments
- Team Leadership: Lead by example, with the ability to instill trust and confidence in the team and partners. Listens to the experts in their respective functions and communities to build authentic connections with our consumer.
- Expert Communicator: Able to inspire and lead amongst a diverse array of personalities and communication styles, both internally and externally.
Marketing Expertise: Expert in leading integrated marketing that targets specific consumers with the most impactful levers across our account ecosystems
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
