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Head of Global Events and Experiential Marketing, GIMC GBM - GBS

At TikTok - New York

Posted on Nov 5

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TikTok

Head of Global Events and Experiential Marketing, GIMC GBM - GBS

New YorkMarketing$159,000 – $272,000Posted 5 days ago

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Responsibilities

The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.

Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising.

You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it.

Global Integrated Marketing Communications (GIMC), within Global Business Marketing (GBM), brings strategy, creative, events, channels and partner marketing under one roof.

Events is the experience craft in GIMC. It owns the moments where TikTok for Business meets its clients in person: global tentpoles, a recurring series for each key audience, and executive programmes including the Global Client Council.

The Head of Global Events and Experiential Marketing leads the events craft and reports to the Global Head of Integrated Marketing Communications. You own global event franchises, four annual tentpoles, a global series per key audience, and Global Agency and Accounts (GA&A) event management including the Global Client Council.

You work with regional marketing leads, product marketing, sales, the other craft heads across GIMC, and external venue and agency partners.

You are measured on new client acquisition pipeline from events, cost per lead, lead to opportunity conversion, and on-time delivery of the tentpoles and franchise playbooks.

Responsibilities
Franchises and Tentpoles
- Own global event franchises: playbooks covering design assets, content, audience strategy, comms strategy and measurement, plus approval governance.
- Deliver the four global tentpoles: Cannes, TikTok World, the partner summit and the brand safety summit.
- Launch and run one recurring global series per key audience.
- Lead GA&A event management, including the Global Client Council.
Hub and Regions
- Global sets the franchises, playbooks, systems and standards. Regions adopt the playbooks and run them at pace.
- Global owns product and channel strategy, brand consistency, scaled operations, systems and tools. Regions own business strategy, lift and shift of proven formats, and regional delivery.
- Run build weeks for every tentpole, integrated into regional plans rather than loaded on top.
- Run the monthly global events all-hands and quarterly reviews on one shared view of data.
- Run a test and scale pipeline that proves a format once and packages it for every region, with scope for global roadshows.
Pipeline and Measurement
- Capture and qualify high intent leads and own the handoff to sales, including the follow-up SLA. Sales owns the close.
- Build event measurement, including ROI, cost per lead and lead to opportunity conversion, into GIMC's single reporting view, not a separate system.
Team and Budget
- Lead and reshape the global events team to the new operating model while delivering the tentpoles through the transition.
- Own the global events budget, vendors, venues and agencies across North America, EMEA, LATAM and APAC.

Qualifications

Minimum Qualifications
- Global Experiential Leadership: Proven leadership experience producing, scaling, and managing large-scale global events and experiential marketing activations across international markets (B2B preferred).
- End-to-End Execution: Demonstrated track record of leading flagship industry activations (such as Cannes Lions) end-to-end-including high-level strategy, sponsorship contracting, venue/hotel logistics, and full 360° attendee journeys.
- Product Storytelling & Adoption: Exceptional ability to translate complex product initiatives and messaging into engaging, interactive event experiences that educate audiences and drive product adoption.
- Organizational Design & Leadership: Demonstrated success building, scaling, or restructuring high-performing event marketing teams into agile operating models.
- Data, Tech & Pipeline Integration: Hands-on expertise integrating event lead capture into CRM systems at scale, with proven mastery of full-funnel analytics to map pre-, on-site and post-event tactics directly to business pipeline.
- Cross-Functional Influence: Highly skilled at leading through influence and driving cross-functional alignment within complex, matrixed global organizations.

Preferred Qualifications
- Media & Ad Tech Domain Expertise: Proven experience designing and delivering high-impact events specifically targeted at advertisers, agency partners, and media decision-makers within a platform, ad tech, or media company.
- Scalable Event Frameworks & Playbooks: Demonstrated success developing global franchise playbooks, templates, and operational toolkits that regional teams can independently execute with fidelity and excellence.
- Executive Programmes & Stakeholder Partnerships: Strong track record of partnering with sales leadership to design and facilitate executive roundtables, client councils, and high-touch VIP engagement programmes.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $159000 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Global Experiential Leadership: Proven leadership experience producing, scaling, and managing large-scale global events and experiential marketing activations across international markets (B2B preferred).
- End-to-End Execution: Demonstrated track record of leading flagship industry activations (such as Cannes Lions) end-to-end-including high-level strategy, sponsorship contracting, venue/hotel logistics, and full 360° attendee journeys.
- Product Storytelling & Adoption: Exceptional ability to translate complex product initiatives and messaging into engaging, interactive event experiences that educate audiences and drive product adoption.
- Organizational Design & Leadership: Demonstrated success building, scaling, or restructuring high-performing event marketing teams into agile operating models.
- Data, Tech & Pipeline Integration: Hands-on expertise integrating event lead capture into CRM systems at scale, with proven mastery of full-funnel analytics to map pre-, on-site and post-event tactics directly to business pipeline.
- Cross-Functional Influence: Highly skilled at leading through influence and driving cross-functional alignment within complex, matrixed global organizations.

Preferred Qualifications
- Media & Ad Tech Domain Expertise: Proven experience designing and delivering high-impact events specifically targeted at advertisers, agency partners, and media decision-makers within a platform, ad tech, or media company.
- Scalable Event Frameworks & Playbooks: Demonstrated success developing global franchise playbooks, templates, and operational toolkits that regional teams can independently execute with fidelity and excellence.
- Executive Programmes & Stakeholder Partnerships: Strong track record of partnering with sales leadership to design and facilitate executive roundtables, client councils, and high-touch VIP engagement programmes.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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