At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.
The VP, Analyst Relations role will support the development and execution of a strategic program to the research analyst community; fostering deeper relationships, driving positive reputation, raising brand awareness by positioning Broadridge as a global Fintech innovator. This role will further the external image and reputation of Broadridge through effective engagement and communication with the research analyst community which will then be leveraged with key external audiences, primarily the media and industry influencers, but also clients, prospects, associates and Broadridge shareholders. You will be a key member of the Corporate Communications team and will collaborate closely with marketing, strategy, executives and outside agency resources on key marketing and communication initiatives. You will support the creation and promotion of thought leadership reports and drive efforts around industry and business award submissions. You will translate key strategic business or financial issues into messaging that resonates with analysts, media, influencers, clients and prospects.
Reports to: Global Head of Investor Relations and Corporate Communications
Responsibilities:- You will leverage existing relationships and build new ones with the research analysts' community to drive positive awareness of Broadridge with industry analysts.
- Identify the right individuals at partners and navigate the organizations to pitch the Broadridge story.
- Initiate, organize and prepare all analyst briefings.
- Collaborate with the Marketing, Strategy and IR teams to develop an integrated effort around analyst outreach and activity for various product and program initiatives in order to maximize the impact of our overall strategic messages against prioritized targets.
- Demonstrate writing excellence when crafting internal and client materials and correspondence.
- You will craft comprehensive and compelling materials (e.g. research, strategic messaging and talking points, Q&As, news releases, etc.), be responsible for support to executives around meetings, supervise relevant reports and overall program results.
- Create and drive major campaigns, working with the internal associates and using PR agencies.
- Develop and execute multiplatform communications strategies and plans to amplify this program.
- Collaborate with and manage outside agencies.
- Support the development of thought leadership content and how it can best be leveraged.
- Maintain a database of all analyst contacts across Broadridge and ensure coordination across business units
- Monitor industry analysts, competitor activity in the space and relevant market trends.
Recommended Experience:- 7-10
- years of research analyst relations/strategic communications/PR experience; strong foundational knowledge of financial services; PR agency and/or financial media experience beneficial.
- Experience with research analysts' community (working for or with Gartner, Aite, Celent, etc. a plus), B to B businesses communications and/or public relations in the financial services and/or technology industries.
- Lead awards submissions for the company.
- Support the creation and promotion of thought leadership reports.
- Ability to partner closely with colleagues to ensure alignment of all marketing, public relations and ongoing communications efforts.
- Strategic and creative thinker able to design actionable, measurable programs which align with and advance business objectives.
- Confident in your ability to provide strategic counsel to senior executives on high-profile communications issues.
- Able to think and act quickly, analytically and creatively to accommodate dynamic business environment.
- Strong interpersonal skills to influence key stakeholders and build support within organizations.
- Proven ability to communicate effectively, both orally and in writing, to executives and a variety of audiences.
- Fluent in digital media as it relates to corporate communications and reputation management.
- Broad, hands-on knowledge and experience in marketing with expertise in digital, social and content marketing.
Competencies:- Enthusiastic and approachable.
- Strong writer and speaker.
- Ability to work independently, but also collaborate as a team.
- Ability/willingness to travel.
- Background knowledge of the capital markets and/or wealth industry.
- Experience in the marketing campaign process.
- Experience in performance tracking and reporting.
- Aptitude to work under tight deadlines and deliver high quality execution.
- Experience of creating sales collateral and thought leadership content.
Compensation Range: The salary range for this position is between $230,000 - $250,000.
Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
Bonus Eligibility: Bonus Eligible
Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings. for this role.
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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates everyone's unique perspective.
Use of AI in HiringAs part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.
US applicants: Clickhereto view the EEOC "Know Your Rights" poster.
Disability AssistanceWe recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.
If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email toBRcareers@broadridge.com.
