Company Overview
IDMe is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with IDMe once and seamlessly login across websites without having to create a new login and verify their identity again. Over 175 million users experience streamlined login and identity verification with IDMe at 22 federal agencies, 50 state government agencies, and more than 100 healthcare organizations. Over 600 consumer brands use IDMe to verify communities and user segments to honor service and build more authentic relationships. IDMe’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. IDMe is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
IDMe is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.
At IDMe, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.
The role
You will set the creative direction for IDMe across brand, product marketing, campaigns, content and the digital experience. You will lead a team of designers, writers and producers, and work closely with Marketing, Product, Communications and Sales to turn a complex, high-stakes category into work people trust and remember.
This is a hands-on leadership role. You set the bar, sharpen the work in the room and stay close enough to the craft to know when it is right.
What you'll do
- Own the creative vision. Set and defend a clear creative point of view for IDMe, and keep the brand consistent across every channel and touchpoint.
- Lead and grow the team. Hire, coach and develop creative directors, designers, writers and producers. Build a culture of craft, candor and speed.
- Steward the brand system. Evolve IDMe's visual and verbal identity, including logo, color, typography, photography and voice, and make it easy for teams to use correctly.
- Direct flagship work. Lead integrated campaigns, product launches, brand films and major announcements from concept through delivery.
- Shape the product experience. Partner with Product and Design so marketing, onboarding and in-product moments feel like one brand.
- Make trust visible. Translate security, privacy and identity concepts into clear, human storytelling for consumers, government partners and enterprise buyers.
- Partner across the business. Work with Marketing, Communications, Sales, Legal and Compliance to align creative to business goals and regulatory requirements.
- Manage agencies and partners. Select, brief and direct external studios, production companies and freelancers, and hold them to the same standard as the in-house team.
- Run the creative operation. Own budget, resourcing, workflow and quality control so great work ships on time.
- Measure what works. Use testing, audience insight and performance data to improve creative decisions without flattening the idea.
What you'll bring
- 12+ years in creative roles, including 5+ years leading creative teams as a Creative Director, Group Creative Director or equivalent.
- A portfolio of award-caliber work across brand, digital and integrated campaigns, with a clear account of your role and the results.
- Experience building or evolving a brand system at a technology, fintech, security, healthcare or other trust-driven company.
- Strong craft judgment in design, copy and art direction, and the ability to give specific, useful feedback to each discipline.
- A track record of hiring, developing and retaining excellent creative talent.
- Skill at presenting and defending creative work to executives, and at building trust with Product, Legal and Compliance partners.
- Experience managing budgets, agencies and production vendors.
- Fluency in digital and social channels, motion, video and modern creative tools, including AI-assisted workflows.
Nice to have
- Experience in regulated or public-sector-adjacent industries, or in consumer products with a large and diverse audience.
- Background in both in-house and agency creative leadership.
- Experience with accessibility-first design and plain-language communication.
- A point of view on how AI is changing creative work, and how to use it responsibly.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
IDMe offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
U.S. Pay Range$201,000—$256,000 USDMountain View, CA Pay Range$230,000—$292,000 USD
IDMe maintains a work environment free from discrimination, where employees are treated with dignity and respect. All IDMe employees share in the responsibility for fulfilling our commitment to equal employment opportunity. IDMe does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. IDMe adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, IDMe's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide IDMe with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
IDMe participates in E-Verify.
