166 jobs for "Performance Marketing Lead"

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TikTok

Strategy & Operations Manager - Business Intelligence, GBM

London, United KingdomMarketingPosted Jul 16, 2026

Apply on company site View full job

Responsibilities

About the Team
Global Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret and act on marketing performance needs to evolve with it. This role sits at the heart of that shift.

About the Role
GBM Strategy & Operations exists to transform strategic ambition into operational reality. This role sits at the centre of that, a generalist strategy and operations professional who brings the commercial infrastructure savvyness needed to bridge the gap between marketing operations, digital channels, and the sales and revenue ecosystem.

As Manager, Strategy & Operations, Business Intelligence, you will own the operationalisation of strategic workstreams that connect directly into sales monetisation and Sales Ops, while also running the broader planning and operational discipline that keeps GBM moving as a coherent function. This is not a traditional marketing role. It requires someone who understands how commercial systems work end to end, from how leads are generated and qualified, through to how revenue is tracked and attributed, and who can operate with equal confidence in a strategic planning conversation and a cross-functional operational one.

Responsibilities
Strategy & Commercial Operations
- Support the translation of global GBM priorities into clear, measurable, and executable operating plans across hub and regional teams
- Own and drive elements of GBM's New Client Acquisition strategy and operations, partnering closely with regional marketing leads and Global Sales Ops, keeping acquisition workstreams aligned and moving
- Build business cases for new commercial opportunities and investment asks, with a clear line to revenue and pipeline impact
- Monitor initiative execution risks and surface blockers early, enabling timely decisions before issues become outcomes

Infrastructure & Operational Bridging
- Serve as the connective layer between marketing operations and digital channels, understanding the infrastructure that sits between them and helping close the operational gaps
- Bring MarTech and sales operations familiarity to cross-functional workstreams, acting as a credible partner to Sales Ops on how marketing activity connects to commercial systems and outcomes in partnership with the Digital Channels team
- Identify process and operational improvements that scale GBM's ability to acquire and grow client relationships without adding complexity
- Support the operationalisation of lead flow, qualification frameworks, and sales handoff processes in partnership with relevant commercial teams

Planning & Workstream Management
- Own the program management discipline across S&O strategic workstreams, clear owners, timelines, and status visibility at all times
- Drive GBM's annual and quarterly planning cycles, OKR design, and initiative prioritisation across hub and spoke teams
- Maintain a working view of what GBM is committed to, what is at risk, and what needs a decision, and bring that visibility to leadership proactively
- Support ways of working across the S&O team and the broader GBM function, ensuring operational norms are embedded and consistently applied

Cross-Functional & Stakeholder Partnership
- Work closely with digital channels, Finance, Sales, MSO, and regional GBM leads to ensure strategic workstreams are aligned and commercially grounded
- Partner with the Head of Digital Channels on R&Rs and ways of working at the intersection of S&O and channel operations, bringing clarity to where responsibilities sit
- Represent S&O in cross-functional planning and governance forums, communicating clearly and influencing without authority across a complex stakeholder landscape
- Support leadership and business reviews with well-structured strategic inputs, initiative progress updates, and clear recommendations

Qualifications

Minimum Qualifications
- Minimum 5+ years of experience in business planning, marketing analytics, marketing operations or related role, agency, brand side or consulting all welcome
- Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story
- Proficiency in building visualisations and reports using
- Commercially oriented, you think about marketing in terms of outcomes, not just outputs
- Highly organised and detail oriented, you can manage multiple workstreams and deadlines without dropping the ball
- Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on

Preferred Qualifications
- Early adopter of AI and experimentation in agentic operations
- Exposure to or interest in B2B marketing environments or commercial go-to-market models
- Familiarity with OKR frameworks, planning cycles or reporting processes
- Some exposure to media attribution or marketing performance measurement, even at an introductory level
- Experience or interest in working across multiple markets or cultures

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Minimum 5+ years of experience in business planning, marketing analytics, marketing operations or related role, agency, brand side or consulting all welcome
- Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story
- Proficiency in building visualisations and reports using
- Commercially oriented, you think about marketing in terms of outcomes, not just outputs
- Highly organised and detail oriented, you can manage multiple workstreams and deadlines without dropping the ball
- Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on

Preferred Qualifications
- Early adopter of AI and experimentation in agentic operations
- Exposure to or interest in B2B marketing environments or commercial go-to-market models
- Familiarity with OKR frameworks, planning cycles or reporting processes
- Some exposure to media attribution or marketing performance measurement, even at an introductory level
- Experience or interest in working across multiple markets or cultures

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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