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Sr. Marketing Strategist, Lead Lifecycle Management

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TikTok

Measurement Partner, CPG - Global Monetization Product and Technology

New YorkMarketing$121,600 – $208,800Posted 27 days ago

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Responsibilities

The Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide.

We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community.
You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale.

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities
- Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
- Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Qualifications

Minimum Qualification(s):
- 5+ years of experience with digital advertising or large marketing-related organizations in commerce-related fields
- Relevant bachelor's degree in a quantitative field
- A track record of inferential problem-solving through experimental design and analytical methods
- Exceptional time-management and goal-oriented task-management skills with the ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made
- Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as experience in Sales Lift measurement
- A track record of driving client decisions with clear communication and team collaboration

Preferred Qualification(s):
- Graduate degree within a science, mathematics, operations, business, digital marketing, or research field
- Experience with advertising agencies or complex marketing data-driven organizations
- Interest in working in a fast-paced environment with global talent
- Experience with executing custom analytical work where SQL and R are used, and practical experience operating within data for an at-scale business
- Familiarity and experience within RMN and/or privacy-first innovation for measurement systems

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- 5+ years of experience with digital advertising or large marketing-related organizations in commerce-related fields
- Relevant bachelor's degree in a quantitative field
- A track record of inferential problem-solving through experimental design and analytical methods
- Exceptional time-management and goal-oriented task-management skills with the ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made
- Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as experience in Sales Lift measurement
- A track record of driving client decisions with clear communication and team collaboration

Preferred Qualification(s):
- Graduate degree within a science, mathematics, operations, business, digital marketing, or research field
- Experience with advertising agencies or complex marketing data-driven organizations
- Interest in working in a fast-paced environment with global talent
- Experience with executing custom analytical work where SQL and R are used, and practical experience operating within data for an at-scale business
- Familiarity and experience within RMN and/or privacy-first innovation for measurement systems

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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