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Imagine what you could do here. At Apple, great ideas have a way of becoming outstanding products, services, and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish!

As a member of our Worldwide Product Marketing group, you'll represent customers and developers throughout the entire lifecycle from concept through development and launch of our core AI technologies and features. You'll develop and apply insights to help infuse innovative safety and policy considerations into our AI development process. Together with your partner teams, you'll work to build responsible, trustworthy AI experiences that excite the world.

At Apple, we combine product management and product marketing responsibilities into a single, cross-functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization.

Description

We are looking for a highly motivated Product/Senior Product Manager to help define the strategy and shape of AI safety and policy across Apple Foundation Models, Apple Intelligence, Siri, and our developer ecosystem AI features. This role sits at the intersection of AI product development and responsible innovation - ensuring that as Apple's AI technologies scale, they do so safely, transparently, and in alignment with evolving regulatory and societal expectations.

This role requires an excellent understanding of AI, models, and industry trends, paired with deep fluency in the safety, trust, and policy domain. You are comfortable with complex and ambiguous problems and situations, adept at identifying a project's risks - technical, ethical, and reputational - and hold a commitment to excellence in your work. You love using your creative and critical thinking to craft solutions for resolving them quickly. Working with multiple internal and external partners, including engineering, legal, policy, and PR, you are adept at quickly gaining their respect and support, and consistently demonstrate extraordinary marketing expertise, attention to detail, objectivity, and accountability.","responsibilities":"Help drive the strategy, definition, and launch of AI safety features, guardrails, and policy frameworks across Apple Foundation Models and Apple Intelligence experiences, as well as create incredible opportunities for developers and researchers to build on these technologies responsibly

Collaborate with engineering, research, and policy teams to define product roadmap and strategy for model safety, content moderation, misuse prevention, and responsible AI protections

Think strategically about how model and policy choices translate into and enhance everyday user trust and workflows

Deeply understand user feedback, competitive trends, emerging AI regulation, and the overall industry landscape to inform a well-developed perspective on safety solutions

Understand your product technologies several layers deep and be able to clearly communicate them with knowledgable insight

Play an instrumental role on the AI product marketing team by collaborating with engineering, design, and legal to investigate new concepts and ideas, and being the voice of the market and the public interest to Apple during the development phase

Position Apple's approach to AI safety and responsible AI in the competitive and regulatory landscape, and craft compelling key product messaging to build customer and developer trust

Craft product messaging briefs, guide marketing communications on the creation of launch materials, and act as a spokesperson in press briefings, public events, and policy forums

Serve as an ambassador for Apple through press briefings, customer visits, and industry/regulatory engagements to drive advocacy and trust for Apple's AI safety practices

Together with partner teams, deliver AI products that are safe, trustworthy, and enrich people's lives

Preferred Qualifications

Deep understanding and passion for the AI landscape, models, training, and responsible/safe AI product experiences

Deep understanding of the AI safety and policy domain, including emerging regulatory frameworks, model risk, misuse vectors, and their impacts on users and society

Proven track record working collaboratively and effectively with engineering, design, legal, and marketing peers

Technical track record working closely with engineering and research teams on safety-critical systems

Strong ability to lead through influence, debate, and technical credibility, focusing on what's best for users, developers, and the entire technology stack

High aptitude for uncovering insights through data exploration and analysis

Ability to synthesize complex technical and policy concepts into product communication for a broad audience, including customers, media, analysts, regulators, and leading industry specialists

Best-in-class storytelling, presentation, and written communication skills

Press and media experience with success as a product spokesperson on a national or global level

Exceptional interpersonal skills; thrives in highly collaborative, high-stakes projects, effective at building consensus and cutting through ambiguity

Strong analytical abilities and uncompromising attention to detail, with the ability to operate seamlessly between highly detailed/technical and strategic business situations

A dedicated self-starter who demonstrates creative and critical thinking abilities

Willingness to travel

Bachelor's degree; MS/MBA preferred

Minimum Qualifications

6+ years of experience in product marketing and/or product management roles, including having led multiple safety/policy product development cycles from concept to launch

Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and/or partnering with engineering and design during early research and development to define product strategy and roadmap

Recent experience within the last 3 years in one or more of the following segments: AI safety, trust and safety, AI policy/governance, policy, privacy, security, or adjacent

Deep collaboration skills, and the ability to build strong relationships with cross-functional teams across a wide range of focus areas, including legal and policy

Ability to drive communication with key stakeholders, the media, regulators, and the public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of subject matter expertise, synthesizing information, applying critical thinking, and maintaining composure under pressure

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $175,500 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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