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Apple

Product Marketing Manager, Mac & iPad (f/m/d)

Berlin, GermanyMarketingPosted Oct 3, 2026

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As a member of our Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite the world.

At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.

Description
The Product Marketing Manager, Mac & iPad will own and drive the product centric marketing strategy for their respective product lines of business. A critical function of this role is to be the spokesperson for their products in market.

The Product Marketing Manager in Germany is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

You will play a critical role in driving Apple iPad and Mac adoption, go-to-market success, and alignment across functional partners. You will be responsible to deliver successful product launches, sustain momentum, effectively position our products and drive business growth.

As the Geo expert for Germany, you will leverage your product and market insights to capture local requirements and communicate them to Worldwide Product Marketing and other stakeholders to inform their decisions. To be successful, you should demonstrate a strong passion for Apple products, a proven experience in marketing innovative technologies, and the analytical skills to distill business and customer insights into actionable recommendations.","responsibilities":"Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations
Execute product launches with excellence every time
Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership
Be the liaison between market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience
Become a visible and vocal member of the Product Marketing team
Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence
Possess expert knowledge of competitive and 3rd party products and strategies. Make pricing and forecasting recommendations to management and cross-functional teams
Build a sphere of influence across multiple internal functions / divisions

Preferred Qualifications
Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn
Experience working collaboratively with international teams in a multi-national company
A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego
Have deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities
MS/MA/MBA degree

Minimum Qualifications
Experience in product marketing, product management, or related roles in Germany
Familiarity across Apple hardware, software, and services, ideally with an interest or experience in the PC industry or consumer electronics
Technical fluency with the ability to translate complex technical features into clear, relevant consumer benefits
Excellent presentation skills, written and spoken, in both English and German. Ability to craft compelling product stories
Strong analytical skills with the ability to use data and market insights to guide actions and recommendations
Flexibility to travel (up to 25% of the time)

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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