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Apple

Senior Brand Strategist

ChinaMarketingPosted Oct 9, 2026

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Marketing Communications (Marcom) is the creatively led global team that oversees Apple's consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that deliver simple, engaging, and inspiring marketing experiences to both new and existing customers.

The Senior Brand Strategist is pivotal to identifying high-impact strategic opportunities and shaping how Apple articulates brand and product narratives across Greater China. This role bridges global brand ambition with local market realities, uncovering unaddressed consumer needs and setting the strategic foundation for truly integrated campaigns.

Description
As Senior Brand Strategist in Greater China, you will act as the strategic anchor underpinning Apple's product launches, locally originated initiatives, and brand narratives. In this role, you will proactively identify whitespace opportunities in the market, decode complex cultural dynamics, and partner cross-functionally to inspire category-defining creative work across touchpoints.","responsibilities":"Continuously interrogate market dynamics, competitor shifts, and behavioral trends to identify strategic whitespace and proactively frame business and brand opportunities.
Lead end-to-end strategic planning for local campaigns-from framing business objectives to authoring creative briefs and establishing measurement metrics.
Architect holistic, multi-touchpoint campaign strategies beyond traditional advertising to seamlessly integrate digital, social platforms, physical/online retail, interactive experiences.
Distill deep cultural currents and consumer truths into briefs that inspire category-defining work.
Deliver timely market and cultural intelligence to fuel strategic alignment between Greater China Marketing and Worldwide teams.
Partner across cross-functional teams to pioneer creative and communications breakthroughs.

Preferred Qualifications
Expertise in the consumer electronics and tech landscape.
Native fluency in China's social and digital ecosystem (Douyin, rednote, Bilibili).
Ability to synthesize complex, ambiguous inputs into sharp, actionable strategic points of view.
Strong cultural antennae, with an innate curiosity for pop culture, design, and innovation.
Proven ability to collaborate and build alignment across diverse, multidisciplinary teams.
Advanced Keynote storytelling craft and active fluency with AI productivity workflows.

Minimum Qualifications
8+ years of strategic planning experience within leading creative agencies, brand consultancies, or client-side global brand marketing teams.
Experience across the full strategic spectrum, spanning business and brand strategy, consumer research, insight synthesis, and integrated communications planning.
Proven track record of independently authoring inspiring creative briefs and shaping high-impact strategic platforms for Greater China initiatives.
Mastery in written, visual, and verbal storytelling, with the presence to engage and influence multidisciplinary teams.
Full professional fluency in written and spoken Mandarin and English.

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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