Job Description
Primary Function of Position
The Senior Marketing Manager, Academics will shape the future of da Vinci surgery by working directly with academic medical centers to drive formal endorsements, standardized training, and programmatic best practices. You will drive C-suite alignment, curriculum adoption, and help AMCs attain the academic tripartite mission leveraging clinical data, peer-reviewed research, and faculty advocacy to establish da Vinci & Ion as a proven standard of care.
Collaborating across Marketing, Product, Digital, Customer Training, and Key Accounts, you will align academic and society strategies to drive training standardization, faculty mentorship, and sustainable procedural growth by:
- Shaping the future of surgical education through da Vinci curriculum integration, resident training benchmarking, publication of training protocols, and scaling best in class training with key faculty.
- Establishing evidence-based training standards, including scalable strategies for Force Feedback, Case Insights, Telepresence, and Dual Console integration across top Academic Medical Centers.
- Strengthening academic chair and chief networks: building success stories and collaborations with Hospital Leaders, Department Chairs, Division Chiefs, and Program Directors to accelerate multi-specialty adoption and research.
- Collaborating with Academic Key Customer Directors and internal teams (Clinical, Product, Digital, Customer Training, MSL) to scale best practices in faculty development, resident support, and benign procedural adoption.
- Collaborating with US Product Marketing teams to Expand cross-specialty adoption of da Vinci 5, SP and Ion by integrating the latest advancements into academic strategies.
Roles and Responsibilities
- Build and execute Academic Total Program Observations across several major Academic Medical Centers
- Develop and execute Academic IDN Summits across major healthcare networks that shape the future direction and growth of these key customers
- Develop and execute strategic academic engagement platforms—including executive forums, national user conferences, and peer-to-peer education—that influence institutional priorities, accelerate technology adoption, and create measurable opportunities for programmatic growth.
- Liaise with the Academic Key Accounts team to build and execute influencer marketing across healthcare systems.
- Elevate early practice alumni as thought leaders: Position early practice academic medical center alumni as da Vinci champions, elevating them as key influencers and thought leaders.
- Develop academic faculty KOLs who can shape Program Director belief and effective programmatic adoption of da Vinci as part of academic tripartite mission.
- Empower the next generation of academic influencers by integrating thought leaders into local peer-to-peer events and key sessions at Intuitive 360, CONNECT, and society symposia to drive belief and adoption of da Vinci.
- Develop scalable strategies and tactics for shepherding da Vinci trained residents and fellows into early practice roles where they can develop and scales their da Vinci and Ion practices, including development of early practice mentorship events.
- Collaborate closely with our Market Activation and Outreach Team to help Academic Medical Centers develop and deploy messaging that elevates the impact of da Vinci surgery and Ion bronchoscopy across patients and providers.
- Amplify academic success stories by highlighting case studies from across the country on resident training best practices, benign procedure integration, and da Vinci 5 case studies in academia.
Qualifications
Skill/Job Requirements
- Education: Bachelor’s degree in marketing, Business, Health Sciences, or related field required; advanced degree (MBA, MPH, or related) preferred.
- Experience: 10+ years of marketing, partnership, or program management experience in the healthcare or medical device industry, with a focus on academic, clinical, or society engagement.
- Expertise: Demonstrated success in forging strategic partnerships with academic institutions and/or professional societies. Proven ability to drive curricular development and educational initiatives in a matrixed environment.
- Communication Skills: Excellent verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders ranging from senior society leaders to residents and fellows.
- Analytical Skills: Proficient in market and data analysis; ability to translate insights into targeted strategies that support organizational goals.
- Project Leadership: Strong record of managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
- Travel: Willingness to travel for academic site visits, trade shows, society events, and other business needs. 50% travel
Core Competencies
- Strategic Mindset: Visionary thinker who connects academic and society trends to long-term organizational objectives.
- Relationship Management: Skilled in establishing trust-based relationships with KOLs, faculty, society leadership, and administrative teams.
- Collaboration & Influence: Able to unify cross-functional stakeholders—from Clinical Marketing to Digital Solutions—to deliver cohesive and effective programs.
- Innovation & Adaptability: Quick to pivot strategies based on emerging research, feedback from academic and society partners, and evolving market conditions.
- Passion for Healthcare Education: Deep commitment to advancing surgical education, improving patient outcomes, and shaping the future of da Vinci surgery.
Additional Information
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.
Accommodation & Accessibility Notice:
Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at HRHelpNow@intusurg.com.
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.
Company Description
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.
