TikTok Shop - Product Manager, Seller Acquisition

About the Team

TikTok Shop is transforming how people discover, share, and shop online. By combining the power of community, content, and commerce, we're building a global platform where creativity drives business growth.
The Seller Acquisition Product team builds the ecosystem that attracts, guides, and activates new sellers. We develop intelligent, data-driven systems that scale global seller growth - from acquisition to early conversion. We leverage AI, LLMs, and automation to create personalized experiences and improve funnel efficiency.
By joining this team, you'll define how sellers first experience TikTok Shop and help shape the future of global e-commerce.

Responsibilities

- Design and launch LLM-powered and agent-based tools that improve conversion, automate seller guidance, and accelerate time-to-first-sale.
- Drive full-funnel optimization-from awareness and discovery to registration-across web, app, and partner entry points.
- Collaborate cross-functionally with Engineering, Data Science, Operations, and AI teams to translate strategic goals into scalable, measurable outcomes.
- Own growth metrics across seller acquisition and conversion, identifying opportunities through analytics, experimentation, and funnel diagnostics.
- Operate at multiple altitudes-from setting long-term strategy to diving deep into product details, data, and execution.
- Lead through influence, working with cross-border partners to deliver high-impact launches in fast-moving, global environments.
- Oversee the full product lifecycle-from business analysis and roadmap design to development coordination, launch, and iteration.

Qualifications

Minimum Qualifications

- 3+ years of Product Management experience in leading technology companies or high-growth startups, or equivalent experience
- High intellectual curiosity and ability to ramp up quickly in new problem spaces.
- Demonstrated ability to ship impactful products in fast-paced, ambiguous environments.
- Strong analytical and problem-solving skills; structured thinking; and ability to define effective metrics and experiments.
- Exceptional communication and storytelling skills, with proven ability to influence cross-functional stakeholders.
- Founder-style operator mindset-proactive, resourceful, and accountable.
- Bachelor's degree with demonstrated strength in analytical or quantitative thinking.

Preferred Qualifications

- Experience building growth or user acquisition products in social media or e-commerce, and Generative AI or LLM-based products, from 0 to 1.
- Experience driving SEO and organic traffic growth across web ecosystems.
- Proficiency with SQL.
- MBA degree or background in management consulting a plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $156864 - $296020 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Seattle, WA

Job ID: TikTok-7564200550259837237

Employment Type: OTHER

Posted: 2025-10-27T20:12:26