TikTok Shop - Platform Strategy Lead (Integrated Marketing) - Thailand

Responsibilities

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

As the Platform Strategy Manager, you will transform data into actionable business insights, optimize campaign investments, and influence strategic decisions that shape TikTok Shop Thailand's growth. This role combines business strategy, commercial analysis, and cross-functional leadership to continuously improve marketing performance and platform efficiency.

Roles & Responsibilities:

Business Strategy & Performance Analytics
- Develop analytical frameworks to evaluate business performance across key marketing and commercial initiatives.
- Analyze complex business and marketing data to generate actionable insights that support strategic decision-making and drive business growth.
- Build and maintain business dashboards and reporting tools, enabling stakeholders to effectively monitor campaign performance and key business metrics.
- Partner with business leaders to identify growth opportunities and translate data into strategic recommendations.

Campaign Performance & ROI Optimization
- Monitor and evaluate campaign investments, promotional strategies, and seller budget utilization to maximize marketing effectiveness and business ROI.
- Identify performance gaps and recommend optimization strategies to improve campaign efficiency, budget allocation, and commercial outcomes.
- Deliver regular business performance reviews, campaign forecasting, ROI analysis, and executive-ready recommendations to key stakeholders.
- Support major platform campaigns by providing performance tracking, business insights, and strategic recommendations throughout the campaign lifecycle.

Cross-Functional Strategy & Business Partnership
- Partner closely with Data Science and Analytics teams to design and improve automated reporting solutions and performance measurement frameworks.
- Collaborate with Campaign, Marketing, Category, Commercial, Creator Operations, and Product teams to identify business opportunities and optimize future marketing initiatives.
- Serve as a strategic business partner by providing analytical support and influencing cross-functional decision-making through data-driven insights.
- Drive continuous improvements in business performance through strong collaboration across local and regional teams.

Team Leadership & Strategic Project Management
- Lead and develop a team of strategy and business analytics professionals, fostering a culture of curiosity, ownership, collaboration, and continuous learning.
- Set team priorities and provide strategic direction based on business objectives, growth opportunities, and organizational priorities.
- Drive cross-functional strategic initiatives while ensuring alignment across stakeholders and effective execution of key business projects.
- Promote knowledge sharing, analytical excellence, and best practices to improve overall business outcomes.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above in Business, Economics, Marketing, Statistics, Data Analytics, or a related field.
- 4+ years of experience in business strategy, commercial strategy, business analytics, management consulting, marketing strategy, or related functions.
- Strong analytical skills with advanced proficiency in Microsoft Excel for handling large and complex datasets.
- Experience using business intelligence and data visualization tools such as SQL, Python, R, Tableau, or similar analytical platforms.
- Strong problem-solving, stakeholder management, and project management capabilities with the ability to influence cross-functional teams.