TikTok Shop - Lead Acquisition (Thailand)

Responsibilities

TikTok Shop is transforming the e-commerce landscape through seamless content-commerce integration. As the Acquisition Team Lead, you will be responsible for building and executing the merchant acquisition strategy to ensure supply richness on the platform. This is a high-impact role focused on accelerating seller growth, unlocking high-value supply, and shaping TikTok Shop's competitive positioning in the Thai e-commerce market.

Responsibilities:
- Develop and Execute Acquisition Strategy: Own and drive TikTok Shop Thailand's merchant acquisition strategy, focusing on bringing in high-quality sellers that align with platform goals.
a. Lead Pool Identification: Identify and prioritize high-potential lead sources-with a sharp focus on sellers capable of generating high GMV and strong revenue take rates.
b. Seller Prioritization Framework: Develop a clear, data-driven prioritization model to guide acquisition focus across categories and seller types.
c. Seller Insights & Segmentation: Understand distinct pain points, motivations, and behaviors across key seller segments-SMEs, large e-commerce merchants, social sellers, retailers, corporate/local brands, and global brands.
- Tailored Acquisition Workflow Design: Craft scalable, segment-specific acquisition workflows that address seller pain points while accelerating time-to-onboarding. This includes but not limited to:
a. Designing and maintaining standard operating procedures (SOPs) that ensure consistency, efficiency, and alignment across acquisition touchpoints.
b. Recruiting and managing a team of contractors to support lead generation, outreach, and onboarding-ensuring agility and coverage across seller segments and regions.
c. Training BPO teams from external partners to execute acquisition workflows at scale, while maintaining quality and seller-centricity.
- Incentive Program Development: Design and optimize seller incentive programs that balance business objectives with budget constraints-while enhancing TikTok Shop's appeal over competing platforms.
- Cross-Functional Alignment & Collaboration: Collaborate closely with internal stakeholders-especially incubation teams, and category/cluster teams -to ensure strategic alignment, seamless onboarding, and effective seller handover for long-term success.
- Own KPIs of Supply Richness: Ensure a healthy and diverse seller ecosystem through KPIs such as:
a. Number of sellers onboarded
b. % of onboarded sellers by target segment
c. Number of assortments uploaded

Qualifications

Minimum Qualifications:
- Bachelor's Degree or above
- 5+ years of experience in business development, sales, or growth roles-preferably within e-commerce, tech, or consumer platforms.
- 3+ years of experience in leading a small team.
- Fluent in Thai and English; Mandarin speaking is required to communicate with Chinese sellers

Preferred Qualifications:
- Deep understanding of Thailand's digital commerce landscape and the local seller ecosystem across different segments.
- Analytical and data-driven; skilled in defining success metrics, interpreting data, and making informed decisions to guide strategy and operations.
- Demonstrated hands-on approach with a strong bias toward execution and experimentation; able to quickly test, learn, iterate, and scale based on real insights from the field.
- Strong communication and stakeholder management skills, with the ability to influence across functions and levels. Proven ability to lead and align with cross-functional teams-especially in operations, product, and analytics-to deliver cohesive and scalable solutions.

Responsibilities

Responsibilities

TikTok Shop is transforming the e-commerce landscape through seamless content-commerce integration. As the Acquisition Team Lead, you will be responsible for building and executing the merchant acquisition strategy to ensure supply richness on the platform. This is a high-impact role focused on accelerating seller growth, unlocking high-value supply, and shaping TikTok Shop's competitive positioning in the Thai e-commerce market.

Responsibilities:
- Develop and Execute Acquisition Strategy: Own and drive TikTok Shop Thailand's merchant acquisition strategy, focusing on bringing in high-quality sellers that align with platform goals.
a. Lead Pool Identification: Identify and prioritize high-potential lead sources-with a sharp focus on sellers capable of generating high GMV and strong revenue take rates.
b. Seller Prioritization Framework: Develop a clear, data-driven prioritization model to guide acquisition focus across categories and seller types.
c. Seller Insights & Segmentation: Understand distinct pain points, motivations, and behaviors across key seller segments-SMEs, large e-commerce merchants, social sellers, retailers, corporate/local brands, and global brands.
- Tailored Acquisition Workflow Design: Craft scalable, segment-specific acquisition workflows that address seller pain points while accelerating time-to-onboarding. This includes but not limited to:
a. Designing and maintaining standard operating procedures (SOPs) that ensure consistency, efficiency, and alignment across acquisition touchpoints.
b. Recruiting and managing a team of contractors to support lead generation, outreach, and onboarding-ensuring agility and coverage across seller segments and regions.
c. Training BPO teams from external partners to execute acquisition workflows at scale, while maintaining quality and seller-centricity.
- Incentive Program Development: Design and optimize seller incentive programs that balance business objectives with budget constraints-while enhancing TikTok Shop's appeal over competing platforms.
- Cross-Functional Alignment & Collaboration: Collaborate closely with internal stakeholders-especially incubation teams, and category/cluster teams -to ensure strategic alignment, seamless onboarding, and effective seller handover for long-term success.
- Own KPIs of Supply Richness: Ensure a healthy and diverse seller ecosystem through KPIs such as:
a. Number of sellers onboarded
b. % of onboarded sellers by target segment
c. Number of assortments uploaded

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's Degree or above
- 5+ years of experience in business development, sales, or growth roles-preferably within e-commerce, tech, or consumer platforms.
- 3+ years of experience in leading a small team.
- Fluent in Thai and English; Mandarin speaking is required to communicate with Chinese sellers

Preferred Qualifications:
- Deep understanding of Thailand's digital commerce landscape and the local seller ecosystem across different segments.
- Analytical and data-driven; skilled in defining success metrics, interpreting data, and making informed decisions to guide strategy and operations.
- Demonstrated hands-on approach with a strong bias toward execution and experimentation; able to quickly test, learn, iterate, and scale based on real insights from the field.
- Strong communication and stakeholder management skills, with the ability to influence across functions and levels. Proven ability to lead and align with cross-functional teams-especially in operations, product, and analytics-to deliver cohesive and scalable solutions.