TikTok Shop Japan - Category Manager / Senior Manager, Collectibles & Toys

Responsibilities

The TikTok Shop Japan Operations team drives the business operations and growth of TikTok Shop in Japan, focusing on sellers, products, content, creators, and user experience.

As the business grows in Japan, we take on complex challenges across merchant operations, assortment quality, content and creator ecosystem development, and user experience. You will play a direct role in shaping the growth of TikTok Shop in Japan, building long-term value for users, merchants, and creators.

Responsibilities
- Category Strategy & Growth: Develop and execute growth strategies for the Collectibles & Toys category in Japan, identifying market opportunities, emerging trends, and key growth drivers to achieve business targets.
- Seller Acquisition & Development: Identify, acquire, and develop strategic sellers, brands, manufacturers, and distributors, building a strong and sustainable seller ecosystem.
- Business Performance Management: Own category performance metrics, including GMV, seller growth, and operational efficiency. Analyze business performance and implement data-driven initiatives to accelerate growth.
- Strategic Partnerships: Build and maintain relationships with key industry players, including IP owners, toy manufacturers, trading card companies, and collectible brands, to unlock new commercial opportunities.
- Content Commerce Development: Work closely with sellers, creators, and internal teams to develop effective short-video and livestream commerce strategies, driving product discovery, engagement, and conversion.
- Cross-functional Collaboration: Collaborate with Product, Marketing, Operations, and other cross-functional teams to improve seller experience, optimize category operations, and drive business growth.
- New Business Exploration: Identify emerging product trends, innovative commerce models, and untapped market opportunities. Lead initiatives to introduce new product segments and develop scalable business models within the category.

Qualifications

Minimum Qualifications
- Bachelor's degree or above, with relevant experience in e-commerce, business development, category management, consulting, or related fields.
- Strong business acumen, analytical skills, and the ability to develop and execute data-driven growth strategies.
- Professional proficiency in Japanese, with the ability to communicate effectively with business partners and internal stakeholders.
- Proven ability to manage strategic partnerships, drive business growth, and work effectively with cross-functional stakeholders.
- Strong ownership, execution capabilities, and the ability to thrive in a fast-paced, dynamic environment.

Preferred Qualifications
- Experience in e-commerce platforms, marketplaces, consumer brands, or related industries.
- Knowledge of or strong interest in the Collectibles & Toys industry, including trading cards, designer toys, character merchandise, and emerging consumer trends.
- Entrepreneurial mindset and strong innovation capabilities, with a proven ability to build new businesses from 0 to 1, identify emerging product opportunities, or develop innovative business models in a rapidly evolving market.
- Experience working in international or cross-cultural business environments, particularly between Japan and China.
- Experience in team leadership or managing key accounts and strategic business partnerships.

Responsibilities

Responsibilities

The TikTok Shop Japan Operations team drives the business operations and growth of TikTok Shop in Japan, focusing on sellers, products, content, creators, and user experience.

As the business grows in Japan, we take on complex challenges across merchant operations, assortment quality, content and creator ecosystem development, and user experience. You will play a direct role in shaping the growth of TikTok Shop in Japan, building long-term value for users, merchants, and creators.

Responsibilities
- Category Strategy & Growth: Develop and execute growth strategies for the Collectibles & Toys category in Japan, identifying market opportunities, emerging trends, and key growth drivers to achieve business targets.
- Seller Acquisition & Development: Identify, acquire, and develop strategic sellers, brands, manufacturers, and distributors, building a strong and sustainable seller ecosystem.
- Business Performance Management: Own category performance metrics, including GMV, seller growth, and operational efficiency. Analyze business performance and implement data-driven initiatives to accelerate growth.
- Strategic Partnerships: Build and maintain relationships with key industry players, including IP owners, toy manufacturers, trading card companies, and collectible brands, to unlock new commercial opportunities.
- Content Commerce Development: Work closely with sellers, creators, and internal teams to develop effective short-video and livestream commerce strategies, driving product discovery, engagement, and conversion.
- Cross-functional Collaboration: Collaborate with Product, Marketing, Operations, and other cross-functional teams to improve seller experience, optimize category operations, and drive business growth.
- New Business Exploration: Identify emerging product trends, innovative commerce models, and untapped market opportunities. Lead initiatives to introduce new product segments and develop scalable business models within the category.

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree or above, with relevant experience in e-commerce, business development, category management, consulting, or related fields.
- Strong business acumen, analytical skills, and the ability to develop and execute data-driven growth strategies.
- Professional proficiency in Japanese, with the ability to communicate effectively with business partners and internal stakeholders.
- Proven ability to manage strategic partnerships, drive business growth, and work effectively with cross-functional stakeholders.
- Strong ownership, execution capabilities, and the ability to thrive in a fast-paced, dynamic environment.

Preferred Qualifications
- Experience in e-commerce platforms, marketplaces, consumer brands, or related industries.
- Knowledge of or strong interest in the Collectibles & Toys industry, including trading cards, designer toys, character merchandise, and emerging consumer trends.
- Entrepreneurial mindset and strong innovation capabilities, with a proven ability to build new businesses from 0 to 1, identify emerging product opportunities, or develop innovative business models in a rapidly evolving market.
- Experience working in international or cross-cultural business environments, particularly between Japan and China.
- Experience in team leadership or managing key accounts and strategic business partnerships.