TikTok Shop - Creator Campaigns & Operations Manager - Fashion (E-commerce) - Thailand
Responsibilities
TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
We are looking for a highly motivated Creator Campaigns & Operations Manager - Fashion to join our Creator Management team. This role is central to growing and supporting the creator ecosystem in Thailand by planning and executing creator campaigns, designing performance incentive programs, and leading incubation and acquisition strategies. You will work cross-functionally with fashion seller management, platform operations and strategist teams to drive sustainable growth and engagement through content creators on our platform.
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Responsibilities:
Creator Performance & Incentive Management
- Design and execute incentive programs to improve creator engagement and content supply, particularly in livestreaming and short video.
- Monitor reward mechanisms to ensure fairness, alignment with Team Target, and timely delivery.
- Work with internal teams to troubleshoot issues, provide support, and optimize performance.
Creator Incubation & Acquisition
- Build and implement strategies to incubate new creators and boost their performance.
- Run targeted acquisition campaigns to onboard high-potential creators and diversify the content ecosystem.
- Partner with off-platform acquisition and fashion seller management teams to align creator initiatives with platform objectives.
Data & Campaign Analysis
- Track campaign performance and generate actionable insights to enhance future executions.
- Prepare regular reports on incentive utilization, creator growth, and campaign outcomes.
- Use data to identify trends, growth opportunities, and areas for improvement across creator operations.
Qualifications
Minimum qualifications:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 2-5 years of experience in e-commerce, influencer/creator management, or digital campaign operations.
- Strong analytical skills with the ability to work with data to make decisions.
- Excellent project management and organizational skills.
- Strong interpersonal and communication abilities.
- Fluent in English and Thai.
Preferred qualifications:
- Prior experience managing creator programs, influencer campaigns, or livestream content operations.
- Familiarity with content platforms like TikTok, YouTube, or Instagram.
- Comfortable working in a fast-paced, dynamic environment with cross-functional teams.
- Proficiency in analytics tools (Excel, Tableau, or similar).
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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