TikTok Shop by Tokopedia - Top Creator Manager Lead - Indonesia

Responsibilities

About the team
The Top Creator Operations Lead is responsible for driving the growth and performance of TikTok Shop Indonesia's highest-potential affiliate creators. This role owns the end-to-end strategy for the Top Creator portfolio, including creator incubation, growth, execution, and cross-functional collaboration.

The role serves as the primary bridge between Creator Managers, Industry and Merchant teams, Campaign and IMC teams, Special Projects, and other internal stakeholders. The successful candidate must combine strong commercial judgment, data-driven problem-solving, stakeholder management, and hands-on operational leadership.

Responsibilities:
- Leading creator-tier progression, livestream performance, and campaign contribution for the Top Creator portfolio.
- Develop portfolio strategies across categories, creator personas, and performance tiers.
- Identify high-potential creators and build structured plans to graduate them into top creators
- Monitor creator performance, diagnose growth bottlenecks, and implement corrective action plans.
- Improve creator productivity through livestream duration, conversion, product assortment, traffic, and content optimization.
- Connect Top Creators with relevant brands, merchants, and hero products to unlock sustainable growth.
- Work with Industry and Account Management teams to secure competitive product offerings, inventory, pricing, vouchers, commissions, and campaign support.
- Develop strategic partnership and exclusivity programs for priority creators.
- Define commercial requirements, performance targets, incentives, deliverables, and governance mechanisms.
- Evaluate creator growth against relevant benchmarks, including merchant affiliates, other creator segments, and competing platforms.
- Convert data into clear business insights, priorities, and action plans for senior management.

Qualifications

Minimum Qualifications:
- 5+ years of experience in e-Commerce, creator operations, affiliate marketing, livestream commerce, campaign operations, category management, or related field.
- Prior experience leading a team or managing a complex cross-functional business portfolio.
- Strong understanding of the Indonesian e-commerce, affiliate, creator, and livestream ecosystem.
- Excellent stakeholder management and negotiation skills.
- Comfortable working in a fast-paced environment with shifting priorities and ambitious targets.

Preferred Qualifications:
- Experience working with top creators, celebrities, MCNs, talent agencies, or large affiliate portfolios.
- Experience managing major e-commerce campaigns or high-value livestream sessions.
- Existing relationships within Indonesia's creator, brand, merchant, or entertainment ecosystem.
- Experience designing creator incentive, exclusivity, or commercial partnership programs.
- Strong knowledge of e-commerce marketplace and social-commerce ecosystem in Indonesia