TikTok Shop - Business Management Strategy Manager, Germany
Responsibilities
About the Team
The DE TikTok Shop team is responsible for accelerating seller growth and building sustainable revenue growth in one of Europe's key e-commerce markets. The team works closely with sellers and cross-functional partners across operations, product, strategy and other functions to identify growth opportunities and turn them into measurable business results.
About the role
Creator Operations and Incubation
- Identify high-potential creators/KOLs by analyzing on-platform and off-platform data.
- Support creator growth and progression through task-based programs, incentives, and other operational mechanisms.
- Continuously monitor creator-related performance metrics and conduct analysis to support creator management and operational decision-making.
Germany Matchmaking and Hit-Product Incubation
- Manage and prioritize the Germany product pool based on business priorities, product potential, and creator fit.
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- Map the relationship between different product pools and suitable creators/KOLs to improve matchmaking efficiency.
- Design matchmaking-related tasks and manage budget allocation and spending for Germany matchmaking initiatives.
Cross-Functional Collaboration
- Work closely with industry teams and Category Management teams to help resolve supply-side challenges, such as shortages in creator talent or mismatched creator profiles.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above, with a preference for majors in Marketing, Business Analytics, Statistics, Data Science, or related fields.
- 2+ years of experience in creator/KOL operations, e-commerce operations, marketplace operations, business analytics, or a related function.
- 1+ years of experience using on-platform and off-platform data to identify creator/KOL potential, monitor operational performance metrics, and produce data-driven analysis or business recommendations.
- 1+ years of experience conducting structured, data-driven analysis, including product pool review, prioritization, segmentation, or opportunity assessment.
- 1+ years of experience working cross-functionally with business, category management, commercial, or operations teams to deliver creator/KOL-related projects or business initiatives.
- 1+ years of experience managing multiple operational projects or workstreams simultaneously, including task planning, execution tracking, and delivery against agreed timelines.
- Professional working proficiency in English.
Preferred Qualifications:
- Experience in e-commerce, live commerce, creator/KOL operations, affiliate operations, or marketplace growth.
- Familiarity with creator segmentation, creator incubation, product-creator matchmaking, and GMV growth mechanisms.
- Experience supporting hero product incubation, product pool management, or category-level creator supply improvement initiatives.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.