TikTok Shop - B2B Marketing Manager, EU
Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
As part of a central operations center for Campaign and Marketing, you will design and execute marketing initiatives targeted at brands, distributors, agencies, and creators who use TikTok Shop as a sales channel. The B2B Marketing Manager EU will report into the EU Marketing Lead and work on the markets Germany, France, Italy and Spain and can be based in either country.
We are looking for a strategic and creative B2B Marketing Manager for TikTok Shop with excellent communication skills, a driven mindset and a can-do attitude to join a highly agile and fast-paced work environment at TikTok Shop Europe.
We operate on RTO5 (Return-To-Office 5 days a week) and welcome you to join us in our Madrid, Milan, Paris or Munich offices.
Responsibilities:
- Support our European In-Country teams to recruit high-value sellers and creators to the platform
Through sales enablement content as well as partnerships with third parties and internal TikTok key stakeholders, such as trainings, webinars, publications
- Support in the narrative diffusion
Create toolkits, onboarding materials, case studies, and content that empower merchants and agencies to scale on TikTok Shop. Build LinkedIn and 2B TikTok strategy
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- Industry & Community Building for positioning
B2B online and offline lead generation event operational coordination across Europe with local teams and agencies, securing raising the bar within a frugal mindset. Help strategically direct event selection and priorization
- Performance & Data Analysis
Track KPIs such as gross leads, impression, reach, CPM channel performance and provide recommendations thereon
- Cross-Functional Collaboration
Work with local teams, local Marketing POC, comms to align merchant messaging, showcases and other strategic inputs to our work
Qualifications
Minimum Qualifications
- 3-5 years in B2B marketing, ideally on platform-side e-commerce, digital marketplaces, or social commerce.
- Strong understanding of TikTok, creator ecosystems, and online retail trends
- Excellent communication skills with the ability to translate technical concepts into compelling narratives.
- Fluent in multiple European languages (German, French, Italian, Spanish) to collaborate with cross functional teams across these regions.
- Both creative and analytical mind with proven track record in data-driven achievements
Preferred Qualifications:
- Proven experience building acquisition funnels, growth campaigns, and partner programs.
- Able to deliver under pressure in a fast-paced environment, flexibility and ability to deal with complexity
- Have a high attention to detail while maintaining a pragmatic solution-orientation
- A person of operational excellence in project and stakeholder management
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.