Subscription Product Manager - TikTok Shop
Responsibilities
About the team:
The User Growth team is building the next generation of membership and loyalty experiences for TikTok Shop. This includes subscription programs, benefit systems, and incentive mechanisms designed to increase user retention, frequency, and long-term value. We operate at the intersection of product, economics, and user perception to define scalable membership strategies globally and localize them for the US market.
Responsibilities:
- Own the end-to-end strategy for TikTok Shop repurchase and subscription products, including benefit design, pricing logic, and value proposition.
- Drive adoption, engagement, and retention of subscription programs by continuously improving perceived user value and ROI efficiency.
- Lead cross-functional collaboration across Product, Marketing, Finance, Ops, and HQ teams to align on membership strategy and execution.
- Define and optimize key membership levers such as benefits (e.g., cashback, free shipping), incentives, and exclusive experiences to increase purchase frequency and customer lifetime value.
- Translate global frameworks into locally relevant strategies, ensuring strong product-market match in the US.
- Develop and scale experimentation frameworks to evaluate incremental impact on metrics such as retention, RPR, and LTGMV.
- Communicate strategy, insights, and results effectively to stakeholders and leadership teams.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above, experience owning complex product areas with significant cross-functional dependencies.
- Strong strategic thinking with ability to connect product decisions to business and financial outcomes.
- Excellent communication and stakeholder management skills in a global environment.
- Proven ability to lead ambiguous, high-impact initiatives end-to-end.
- Experience in subscription, membership, or loyalty programs.
- Background in e-commerce, fintech, or consumer platforms.
- Strong analytical foundation with experience in experimentation and ROI modeling.
Preferred Qualifications:
- Experience in e-commerce is a plus.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $216600 - $376200 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.