Shoptab Campaign Manager - TikTok Shop (Singapore, E-commerce)
Responsibilities
About The Team
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
- Manage, coordinate, and execute end-to-end Shop Tab campaigns, including the planning of campaign mechanics, product and voucher strategies, budgeting, and the implementation of in-app marketing tactics such as banner placements and promotional activities.
- Design, develop, and pitch campaign packages to drive revenue growth and maximize ROI.
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- Identify opportunities for GMV growth and lead the execution of initiatives that improve campaign performance and overall daily sales impact.
- Collaborate and coordinate cross-functionally with key stakeholders, including category teams, to ensure smooth execution of campaigns, such as category-specific initiatives.
- Conduct in-depth data analysis on campaign performance and deliver actionable insights and strategic recommendations to optimize results.
- Responsible for Shop Tab marketing resources, including banner placements, landing pages, and push notifications, ensuring timely and effective deployment across campaigns.
Qualifications
Minimum Qualifications:
- Experience in working with cross categories, cross platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth
- Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
- A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
- Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills
Preferred Qualifications:
- Experience in e-commerce related to the supply and demand matching efficiency strategy of leading centralized e-commerce platforms
- An adventurer by heart, with startup spirit and co-founder mentality. Have an entrepreneurial mindset with a keen interest in a start-ups and technology displayed through deep knowledge and previous new business / venture / strategy building experience
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.