Seller & Brand Strategist, TikTok Shop Malaysia (Malaysia)
Today Kuala Lumpur, Malaysia
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 5,001 - 10,000 employees
- Industry: Entertainment & Gaming
Responsibilities
TikTok Shop SEA is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow.
As the platform scales across SEA, we take on complex challenges across content, commerce, trust, and the differing needs of each local market, while driving sustainable growth in the ecosystem. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential.
The Central Strategy & Project team at TikTok Shop Malaysia partners with business, finance, data, product, operations, and compliance teams to design scalable growth mechanisms for sellers and brands. The team plays a critical role in shaping strategic policy frameworks, improving resource efficiency, and enabling sustainable business growth.
As part of the Seller & Brand Strategy team, you will help design and optimize strategic frameworks that support Malaysia Mall and top-brand growth. You will work across JBP design, seller segmentation, commercial policy, and performance evaluation, while coordinating closely with cross-functional teams to ensure strong execution and measurable returns.
Responsibilities
- Design and iterate JBP and seller segmentation strategies for the Malaysia market
- Define annual framework metrics, along with merchant admission, upgrade, downgrade, and exit rules
- Evaluate policy effectiveness using metrics such as incremental value, ROI, and ROAS, and optimize resource allocation accordingly
- Lead key execution processes including seller nomination, target setting, cross-team calibration, approval setup, performance tracking, and post-project review
- Partner with industry operations, finance, data, product, operations, and compliance teams to ensure policy design and rollout land effectively
- Continuously improve strategy frameworks, governance mechanisms, and execution quality based on business results and feedback
Qualifications
Minimum Qualifications
- Bachelor's degree or above
- Experience in platform policy, strategy, commercial analysis, business analysis, or related fields
- Strong data analysis skills and structured problem-solving ability, with proficiency in Excel or similar tools
- Strong business judgment and ability to independently drive cross-functional projects
Preferred Qualifications
- Experience in e-Commerce JBP, seller incentives, subsidy strategy, or budget management
- Experience designing merchant lifecycle rules, policy frameworks, or resource allocation mechanisms
- Experience partnering closely with finance, data, product, operations, and compliance teams
- Familiarity with the Southeast Asian e-Commerce landscape, especially the Malaysia merchant ecosystem
- Experience supporting Mall, top-brand, or key-account growth strategies
TikTok Shop SEA is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow.
As the platform scales across SEA, we take on complex challenges across content, commerce, trust, and the differing needs of each local market, while driving sustainable growth in the ecosystem. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential.
The Central Strategy & Project team at TikTok Shop Malaysia partners with business, finance, data, product, operations, and compliance teams to design scalable growth mechanisms for sellers and brands. The team plays a critical role in shaping strategic policy frameworks, improving resource efficiency, and enabling sustainable business growth.
As part of the Seller & Brand Strategy team, you will help design and optimize strategic frameworks that support Malaysia Mall and top-brand growth. You will work across JBP design, seller segmentation, commercial policy, and performance evaluation, while coordinating closely with cross-functional teams to ensure strong execution and measurable returns.
Responsibilities
- Design and iterate JBP and seller segmentation strategies for the Malaysia market
- Define annual framework metrics, along with merchant admission, upgrade, downgrade, and exit rules
- Evaluate policy effectiveness using metrics such as incremental value, ROI, and ROAS, and optimize resource allocation accordingly
- Lead key execution processes including seller nomination, target setting, cross-team calibration, approval setup, performance tracking, and post-project review
- Partner with industry operations, finance, data, product, operations, and compliance teams to ensure policy design and rollout land effectively
- Continuously improve strategy frameworks, governance mechanisms, and execution quality based on business results and feedback
Minimum Qualifications
- Bachelor's degree or above
- Experience in platform policy, strategy, commercial analysis, business analysis, or related fields
- Strong data analysis skills and structured problem-solving ability, with proficiency in Excel or similar tools
- Strong business judgment and ability to independently drive cross-functional projects
Preferred Qualifications
- Experience in e-Commerce JBP, seller incentives, subsidy strategy, or budget management
- Experience designing merchant lifecycle rules, policy frameworks, or resource allocation mechanisms
- Experience partnering closely with finance, data, product, operations, and compliance teams
- Familiarity with the Southeast Asian e-Commerce landscape, especially the Malaysia merchant ecosystem
- Experience supporting Mall, top-brand, or key-account growth strategies
TikTok Shop SEA is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow.
As the platform scales across SEA, we take on complex challenges across content, commerce, trust, and the differing needs of each local market, while driving sustainable growth in the ecosystem. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential.
The Central Strategy & Project team at TikTok Shop Malaysia partners with business, finance, data, product, operations, and compliance teams to design scalable growth mechanisms for sellers and brands. The team plays a critical role in shaping strategic policy frameworks, improving resource efficiency, and enabling sustainable business growth.
As part of the Seller & Brand Strategy team, you will help design and optimize strategic frameworks that support Malaysia Mall and top-brand growth. You will work across JBP design, seller segmentation, commercial policy, and performance evaluation, while coordinating closely with cross-functional teams to ensure strong execution and measurable returns.
Responsibilities
- Design and iterate JBP and seller segmentation strategies for the Malaysia market
- Define annual framework metrics, along with merchant admission, upgrade, downgrade, and exit rules
- Evaluate policy effectiveness using metrics such as incremental value, ROI, and ROAS, and optimize resource allocation accordingly
- Lead key execution processes including seller nomination, target setting, cross-team calibration, approval setup, performance tracking, and post-project review
- Partner with industry operations, finance, data, product, operations, and compliance teams to ensure policy design and rollout land effectively
- Continuously improve strategy frameworks, governance mechanisms, and execution quality based on business results and feedback
Qualifications
Minimum Qualifications
- Bachelor's degree or above
- Experience in platform policy, strategy, commercial analysis, business analysis, or related fields
- Strong data analysis skills and structured problem-solving ability, with proficiency in Excel or similar tools
- Strong business judgment and ability to independently drive cross-functional projects
Preferred Qualifications
- Experience in e-Commerce JBP, seller incentives, subsidy strategy, or budget management
- Experience designing merchant lifecycle rules, policy frameworks, or resource allocation mechanisms
- Experience partnering closely with finance, data, product, operations, and compliance teams
- Familiarity with the Southeast Asian e-Commerce landscape, especially the Malaysia merchant ecosystem
- Experience supporting Mall, top-brand, or key-account growth strategies
Responsibilities
ResponsibilitiesTikTok Shop SEA is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow.
As the platform scales across SEA, we take on complex challenges across content, commerce, trust, and the differing needs of each local market, while driving sustainable growth in the ecosystem. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential.
The Central Strategy & Project team at TikTok Shop Malaysia partners with business, finance, data, product, operations, and compliance teams to design scalable growth mechanisms for sellers and brands. The team plays a critical role in shaping strategic policy frameworks, improving resource efficiency, and enabling sustainable business growth.
As part of the Seller & Brand Strategy team, you will help design and optimize strategic frameworks that support Malaysia Mall and top-brand growth. You will work across JBP design, seller segmentation, commercial policy, and performance evaluation, while coordinating closely with cross-functional teams to ensure strong execution and measurable returns.
Responsibilities
- Design and iterate JBP and seller segmentation strategies for the Malaysia market
- Define annual framework metrics, along with merchant admission, upgrade, downgrade, and exit rules
- Evaluate policy effectiveness using metrics such as incremental value, ROI, and ROAS, and optimize resource allocation accordingly
- Lead key execution processes including seller nomination, target setting, cross-team calibration, approval setup, performance tracking, and post-project review
- Partner with industry operations, finance, data, product, operations, and compliance teams to ensure policy design and rollout land effectively
- Continuously improve strategy frameworks, governance mechanisms, and execution quality based on business results and feedback
Qualifications
QualificationsMinimum Qualifications
- Bachelor's degree or above
- Experience in platform policy, strategy, commercial analysis, business analysis, or related fields
- Strong data analysis skills and structured problem-solving ability, with proficiency in Excel or similar tools
- Strong business judgment and ability to independently drive cross-functional projects
Preferred Qualifications
- Experience in e-Commerce JBP, seller incentives, subsidy strategy, or budget management
- Experience designing merchant lifecycle rules, policy frameworks, or resource allocation mechanisms
- Experience partnering closely with finance, data, product, operations, and compliance teams
- Familiarity with the Southeast Asian e-Commerce landscape, especially the Malaysia merchant ecosystem
- Experience supporting Mall, top-brand, or key-account growth strategies
Additional Information
- Posted: today
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- On-Site Gym
- Long-Term Disability
- Short-Term Disability
- Virtual Fitness Classes
- Mental Health Benefits
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(k) With Company Matching
- Performance Bonus
- Company Equity
Office Life and Perks
- Casual Dress
- Snacks
- On-Site Cafeteria
- Holiday Events
- Company Outings
- Some Meals Provided
- Happy Hours
- Pet-Friendly Office
Professional Development
- Promote from Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity And Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)