Product Partner Marketing, Global Business Marketing
Responsibilities
About the Team
TikTok Marketing Partners Program supports creative development, content marketing, agency enablement, partner programs, and industry education. We produce a range of assets from partner narratives to educational videos that help drive adoption and engagement. Our work helps showcase TikTok's ecosystem and empowers partners to grow their business on the platform.
TikTok is seeking a Product Partner Marketing Manager, Agency to drive the growth and success of our agency ecosystem. This role sits within the Global TikTok for Business Marketing Team and focuses on developing and delivering scalable enablement and education programs-including training, video content, playbooks, toolkits, FAQs, and onboarding resources. You'll empower agencies to confidently adopt and activate TikTok's ad products, creative solutions, and performance strategies. The ideal candidate is passionate about creating content that informs, educates, and inspires-whether that's a sharp one-pager, a compelling video, or an interactive training experience.
Responsibilities
- Develop and execute content strategies that grow and support agencies to be badged and currently badged in the TikTok Marketing Partners Program, driving adoption and engagement
- Develop and execute content strategies that support current and prospective agency partners in the TikTok Marketing Partners Program, driving product adoption, education, and engagement
- Create compelling collateral and sales enablement materials tailored to ad sellers, marketers, and merchants
- Build and deliver training programs for agency partners covering product education, sales best practices, and campaign strategy
- Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs
- Partner cross-functionally with Product, Sales, and Global Agency teams to localize narratives and amplify product value propositions
- Produce digital content such as case studies, blogs, and thought leadership to showcase agency success and best practices on TikTok
- Support go-to-market plans and messaging for key product launches, grounded in competitive intel and partner feedback
- Launch targeted campaigns to deepen agency engagement and track adoption metrics, optimizing for impact and scale
Qualifications
Minimum Qualifications
Minimum 4+ years of experience in marketing, sales enablement, partnerships, communications, advertising and/or technology industries
Excellent written and verbal communication in English with strength in copywriting
Hands-on experience creating enablement materials such as pitch decks, one-pagers, playbooks, and onboarding guides
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Experience working directly with external partners, creative agencies or events vendors
A fast learner with a great sense of judgment, design sensibilities, and creative thinking
Ability to thrive in ambiguity and adjust quickly to change
Understanding of the advertising industry and media agency landscape
Preferred Qualifications
Knowledge of TikTok ad products and performance marketing strategies
Experience working with creative and video production tools and familiar with Canva, Adobe Creative Products, or CapCut
Experience working with agency, creative, and media buying agencies. Bonus: experience supporting media buying or creative agencies through structured education and engagement programs
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $96000 - $151111 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.