Product Marketing Manager, Platform

Responsibilities

Team Introduction
The TikTok Platform Ads team is part of the Global TikTok Monetization Product organization and is responsible for building advertising products that support all TikTok advertisers. Our Vision is to make TikTok the leading platform for all marketers to acquire, retain, and monetize users by delivering high-quality, efficient advertising solutions that drive business growth for all

As a Product Marketing Manager, Platform (PMM) at TikTok, you will play a pivotal role in driving product insights, testing, and activation to TikTok Ads Manager solutions. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable solutions for our users and clients. Your customer insights and leadership will be instrumental in shaping successful outcomes for both our company and our customers.

Responsibilities:
1. Go-To-Market: Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.